Introduction • While marketing and advertising can be important, it’s also great to have a stand out item sitting on the shelves. • A catchy jingle could get caught in a consumer’s head, but nothing will attract them like a great looking product that is enticing to pick up and perhaps end up purchasing. • California package design and marketing company, Lien Design, understands the importance of attractive and modern packaging.
Packaging Design Trend of 2017 • They are always on top of current trends, ensuring your product will be a stand out. ------> Here are some up and coming packaging trends for the year ----->
Packaging Design Trend of 2017 • Natural • To incorporate the Natural theme in the designs. • These express a clean, purified and well composed perception of the product to the consumer.
Packaging Design Trend of 2017 • Unique Structures • The design of the package is key. An impeccable design can ensure the success of the product. • Unique structures and specialty packaging are among the trends for the current year.
Packaging Design Trend of 2017 • Unique Print Processes • Innovations in printing can give producers an opportunity to make their products shine. • Like use of spot matte and gloss in designing
Packaging Design Trend of 2017 • Unique Concepts • Packaging trends also tend to reflect modern ideals. • If we incorporated the modern designs, then it will be sure success.
Packaging Design Trend of 2017 • Nostalgia • Everything old is new again, and package design trends are no exception. • Many products on today’s shelves are featuring a vintage look which includes block letters, ornate crests and lithographic illustrations.
Packaging Design Trend of 2017 • Minimalize • There is an effort to simplify and Minimalize and this includes packaging trends. • While designers are encouraged to keep packaging attractive, there is also a call for smaller words and simpler sentences paired with simplistic designs.
Packaging Design Trend of 2017 • A Call to Innocence • Current times are also seeing an idealization in youth which can be capitalized upon in design trends. • The use of animated scenes and characters and basic shapes and colors are being featured more often.
Take Away • Ads and commercials are great ways to advertise, but in the end, a product that stands out on a shelf is the one that’s going to catch the consumer’s eye. • It’s important to be aware of current Packaging Design Trends to make sure your product looks modern and attractive. • Lien Design is up on all the latest branding fashions and they can ensure that your product shines. That’s what makes them the top graphic design and branding company in California.