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TransComm Webinar: Six Second Messaging

TransComm Webinar: Six Second Messaging. Dara Demi and Lisa Schell Wednesday, November 20, 2013. Vine?. Vine. Six Seconds Real-Time Video Exclusively Mobile Twitter Owned, Integrated Not a YT Replacement. Just Experimenting!. Posted Eight “Vines” Wide range of topics Train ride

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TransComm Webinar: Six Second Messaging

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  1. TransComm Webinar: Six Second Messaging Dara Demi and Lisa Schell Wednesday, November 20, 2013

  2. Vine?

  3. Vine • Six Seconds • Real-Time Video • Exclusively Mobile • Twitter Owned, Integrated • Not a YT Replacement

  4. Just Experimenting! • Posted Eight “Vines” • Wide range of topics • Train ride • Bill Signing with Gov. • Camp Lejeune Memorial • 92 followers, 32 Likes

  5. Why Do It?

  6. Why Do It? • Ease of Use • Quick Storytelling • Value Added Content • Aids In Promotion Across Platforms

  7. Instagram: • Power of Scale – 150 M Users • Editing • Seamless Facebook Integration • Campaigns, Series

  8. Vine: • Growing Demo - 40 M Users • Smoother Stream, Loop • Younger Users • Twitter Integration = More Followers • Creativity, Humor, How To’s, Invites, Teasers

  9. The Future? • “Time Travel” + Other Editing Additions – Oct. ’13 • NCDOT Plans to Continue & Expand Use

  10. NCDOT Communications llschell@ncdot.gov @NCDOT

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