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Mastering Six-Second Messaging in Vine: Real-Time Storytelling for Promotion

Learn the power of Vine for quick storytelling and promotion across platforms. Dive into the world of real-time video creation, with insights on ease of use, value-added content, and seamless integration with Twitter and Facebook. Discover the impact of Vine's shorter format for engaging younger users, and explore the potential of Vine for increasing followers through creativity and humor. Unveil the future possibilities of Vine, including upcoming editing features and NCDOT's plans to expand its use in communications.

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Mastering Six-Second Messaging in Vine: Real-Time Storytelling for Promotion

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  1. TransComm Webinar: Six Second Messaging Dara Demi and Lisa Schell Wednesday, November 20, 2013

  2. Vine?

  3. Vine • Six Seconds • Real-Time Video • Exclusively Mobile • Twitter Owned, Integrated • Not a YT Replacement

  4. Just Experimenting! • Posted Eight “Vines” • Wide range of topics • Train ride • Bill Signing with Gov. • Camp Lejeune Memorial • 92 followers, 32 Likes

  5. Why Do It?

  6. Why Do It? • Ease of Use • Quick Storytelling • Value Added Content • Aids In Promotion Across Platforms

  7. Instagram: • Power of Scale – 150 M Users • Editing • Seamless Facebook Integration • Campaigns, Series

  8. Vine: • Growing Demo - 40 M Users • Smoother Stream, Loop • Younger Users • Twitter Integration = More Followers • Creativity, Humor, How To’s, Invites, Teasers

  9. The Future? • “Time Travel” + Other Editing Additions – Oct. ’13 • NCDOT Plans to Continue & Expand Use

  10. NCDOT Communications llschell@ncdot.gov @NCDOT

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