1 / 10

Advertising & Monetization: Turning Apps into $

Advertising & Monetization: Turning Apps into $. Jim Scheinman, EIR at CRV jscheinman@crv.com Seth Goldstein, CEO, Social Media Troy Young, CMO, VideoEgg Scott Rafer, CEO, Lookery Murtaza Hussain, CEO, Peanut Labs. Happy days are here again…. But not for long…. Healthy Online Ad Market….

licia
Download Presentation

Advertising & Monetization: Turning Apps into $

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Advertising & Monetization: Turning Apps into $ • Jim Scheinman, EIR at CRV • jscheinman@crv.com • Seth Goldstein, CEO, Social Media • Troy Young, CMO, VideoEgg • Scott Rafer, CEO, Lookery • Murtaza Hussain, CEO, Peanut Labs

  2. Happy days are here again…

  3. But not for long…

  4. Healthy Online Ad Market… • $21.1 billion for U.S. Internet ads in 2007 • 25% increase over 2006 (IAB) • $45 billion for Global Internet ads • 7.4% of the $600 billion global advertising market (Kelsey)

  5. Current Monetization Market • Advertising • CPM • text/banners/videos • CPC • CPI • incentives (get 100 points) • CPA • Surveys / CPE • Transactions • Gifts • Subscriptions (superpokes)

  6. 1. Melinda engages with an ad by selecting where she’s at. Clicks on “Lets Party SocialMedia Ads 2. Melinda’s friends see what she’s interested in doing through the ad. Viral communication continues 4. Interactions are measured & reported to advertiser as well as applications developers 3. Viral interaction with ad continues 6 6

  7. Lookery X + = 39

  8. Peanut Labs

  9. Advertising & Monetization: Turning Apps into $ • Jim Scheinman, EIR at CRV • jscheinman@crv.com • Seth Goldstein, CEO, Social Media • Troy Young, CMO, VideoEgg • Scott Rafer, CEO, Lookery • Murtaza Hussain, CEO, Peanut Labs

More Related