Would You Approve It? • The Xenadrine brand name is often linked to health risks associated with taking diet pills, particularly because it contains the drug ephedra. Consumer research will be conducted to evaluate current diet pill usage, intent to use in the future, and perceptions of the health risks and how they affect purchase intent.
Would You Approve It? • General Motors needs to initiate research to address declining sales among GM’s mid-size sedans. GM needs to update its current research to understand what the perceived shortcomings of this category are among the target market. Based on their reactions, modifications to will be made to the advertising.
Would You Approve It? • Puppy Hill Animal Adoption Agency wants gain insights in to the college student population who may be potential pet adoption clients. Research will address college students’ knowledge, intent to adopt a dog/cat, and their attitudes toward mix breed animals.