Where We Have Been. Quetzal : Define your business. Jones Blair: Market Targeting. MARKSTRAT. Familiarization of systems/environment Basic research needs evaluation Initiation of R&D projects Marketing projections (Plan) Moving from tactical to strategic planning. Positioning.
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THE PROCESS OF POSITIONING
Quelch, John R. (1982) “Frank Homer LTD - Teaching Note,” in
Cases in Advertising and Promotion Management, 2d ed.,
Business Publications, Inc.
Exotic, Expensive & Italian