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Web-Based Survey Tools and Ideas Dr. Curtis J. Bonk Professor, Indiana University President, CourseShare http://php.indiana.edu/~cjbonk cjbonk@indiana.edu Sample Survey Tools Zoomerang (http://www.zoomerang.com) IOTA Solutions (http://www.iotasolutions.com)

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Web-Based Survey Tools and Ideas

  • Dr. Curtis J. Bonk

  • Professor, Indiana University

  • President, CourseShare

  • http://php.indiana.edu/~cjbonk

  • cjbonk@indiana.edu

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Sample Survey Tools

  • Zoomerang (http://www.zoomerang.com)

  • IOTA Solutions (http://www.iotasolutions.com)

  • QuestionMark(http://www.questionmark.com/home.html)

  • Survey Solutions from Perseus (http://www.perseusdevelopment.com/fromsurv.htm)

  • Infopoll (http://www.infopoll.com)

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Sample Survey Tools

  • Active Feedback

  • (http://www.activefeedback.com/af)

  • SurveyKey

  • (http://www.surveykey.com)

  • EZSurvey from Raosoft

  • (http://www.raosoft.com/)

  • SurveyShare (http://SurveyShare.com; from Courseshare.com)

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Survey Tool Features

  • Maintain email lists and email invitations

  • Conduct polls

  • Adaptive branching and cross tabulations

  • Modifiable templates

  • Maintain library of past surveys

  • Publish reports

  • Different types of accounts—hosted, corporate, professional, etc.

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Still More Online Survey Features

  • Online help, FAQs, demos, tutorials, white papers, glossaries, site maps, tips, overviews

  • Technical support, chat advice

  • Supports different types of items (Likert, multiple choice, forced ranking, paired comparisons, etc.)

  • Customizable audience lists

  • Launch and close surveys

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More Online Survey Features

  • Online viewing of assessment results and question analysis (including various graphical displays)

  • Easy to author surveys

  • Instant feedback to participants

  • Custom reporting, editable images and background, personalized greetings

  • Storage of results in Access or SQL

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Still More Features

  • Ability to start and stop a survey

  • Reports on subgroups

  • Randomize q’s to reduce bias

  • Easy email reminders

  • Personalized banner or logo

  • Expanded question options

  • Ability to copy surveys

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Still More Features

  • Form pausing

  • Spell checking and thesaurus

  • Multi-page forums

  • Email notification when completed

  • Session timeouts for security

  • Special export formats

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Pricing Options

  • By # of Respondents, Survey Invitees, Questions, Days Collecting Data

  • By # of Surveys Created

  • Hosted or Intranet

  • Sample Pricing Policies

    • $19.95/month for 1,000 respondents from SurveyMonkey

    • $1.25/completed Survey from SurveyWriter

    • $449/Survey for 3 months or $1,500 unlimited from WebSurveyor

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Web-Based Survey Advantages

  • Faster collection of data

  • Standardized collection format

  • Computer graphics may reduce fatigue

  • Computer controlled branching and skip sections

  • Easy to answer clicking

  • Wider distribution of respondents

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Why Conduct Online Surveys

  • Formative assessment of training, ideas, or new policies (e.g., how is virtual class going?)

  • Poll opinions on products

  • Increase employee, customer, or learner voice and ownership

  • Involve people from multiple locations, pool ideas

  • Quickly gather answers to questions or updated info

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E-Learning Survey Techniques: Electronic Voting and Polling

1. Ask students to vote on issue before class (anonymously or send directly to the instructor)

2. Instructor pulls our minority pt of view

3. Discuss with majority pt of view

4. Repoll students after class

(Note: Delphi or Timed Disclosure Technique: anomymous input till a due date

and then post results and

reconsider until consensus

Rick Kulp, IBM, 1999)

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Web-Based Survey Problems: Why Lower Response Rates?

  • Low response rate

  • Lack of time

  • Unclear instructions

  • Too lengthy

  • Too many steps

  • Can’t find URL

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Web-Based Survey Solutions: Some Tips…

  • Send second request

  • Make URL link prominent

  • Offer incentives near top of request

  • Shorten survey, make attractive, easy to read

  • Credible sponsorship—e.g., university

  • Disclose purpose, use, and privacy

  • E-mail cover letters

  • Prenotify of intent to survey

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8 Sample Survey Tools (the first 4 include a step-by-step guide)

  • SurveyKey

  • SurveyShare

  • Zoomerang

  • SurveyMonkey


  • Blackboard

  • EZSurvey

  • Questionmark

  • WebSurveyor

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Survey Tool #1: guide)Go to SurveyKey.com

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SurveyKey Steps guide)

  • Go to SurveyKey.com; http://surveykey.com/

  • Click to get started (first time users click box)

  • Select Username and Password

  • Click Create Survey

  • Enter Survey title and press continue

  • Click Add Question

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SurveyKey Steps guide)

  • Type in question and question type and press continue

  • Go to question options and select

  • Enter items till done

  • Preview and launch survey

  • Explore examples, pricing, and features

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Survey Tool #2: guide)Go to SurveyShare.com

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SurveyShare Steps guide)

  • Register: Sign Up (perhaps take Quick Tour later, Flash version)

  • Login

  • Click on Create Survey

  • Check out existing templates

  • Select one of the templates

  • Add one item, delete one item, modify one item

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SurveyShare Steps guide)

  • Edit Survey Introduction and Title

  • Edit Closing and Submit

  • Select Survey Invitation Via Email (i.e., a private survey)

  • Type emails to complete the survey

  • Click add (to move emails to right)

  • Give email subject and message

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SurveyShare Steps guide)

  • Enter email subject line and text

  • Preview survey

  • Activate survey

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Choose Template Option Surveys, or Item Bank)

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Add, Modify, Delete Items Surveys, or Item Bank)

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Edit Item Page Surveys, or Item Bank)

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Move an Item Up or Down Surveys, or Item Bank)

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Submit SurveyShare Survey Surveys, or Item Bank)

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Select Expiration Date Survey Option

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Review Survey and Options Distribution List

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Activate Survey Distribution List

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Additional SurveyShare Features Distribution List

  • Go to Surveys

  • Click on Survey Options and Explore

  • Go to mailing lists

  • Add a person

  • Add a list

  • Check out resources (books)

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Additional SurveyShare Features Distribution List

  • Check out help, quick tour, and sitemap

  • Perhaps create a survey from scratch

  • Perhaps create a survey from “My Previous Surveys”

  • Explore pricing and features

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Sample Results Distribution List

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Address Management Page Distribution List

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Adding New Addresses Distribution List

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Survey Resources Page Distribution List

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Decide Who to Share With Distribution List

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Sharing Success!!! Distribution List

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Survey Tool #3: Distribution ListGo to Zoomerang.com

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Zoomerang Steps Distribution List

  • Register: Sign Up for Basic Membership

  • Click on new survey.

  • Click on survey template (e.g., “Education” and Professor)

  • Delete, modify, or add 1-2 items.

  • Submit survey.

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Zoomerang Steps Distribution List

  • Modify Web greeting and submit.

  • Pick option #1 for submission.

  • Type Survey invitation & email message

  • Enter email addresses for potential survey respondents

  • Decide on how share results

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Zoomerang Steps Distribution List

  • Launch survey

  • Click on “My Surveys” and browse

  • Click on “Email List” and browse

  • Click on “Account Info”

  • Other explorations…

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Zoomerang Log in Distribution List

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Zoomerang Templates Distribution List

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Select a Template Distribution List

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Sample Layout Distribution List

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Edit, Add, or Delete Items Distribution List

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Add Web Greeting Distribution List

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Create Survey Invitation Distribution List

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Survey Address Management Distribution List

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Customize Thank You Distribution List

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Launch Survey Restricted, or Private)

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Email List Manager Restricted, or Private)

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Sample Survey Invitation Page Restricted, or Private)

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Sample Survey Appearance Restricted, or Private)

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SurveyMonkey Steps Restricted, or Private)

  • Register: Sign Up

  • Login

  • Click on New Survey

  • Create one from scratch or from existing and click next

  • Add one item, delete one item, modify one item

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SurveyMonkey Steps Restricted, or Private)

  • Go to My Surveys and click on collect

  • Click send link to email list perhaps

  • Click done

  • Find survey options and select one response per respondent perhaps

  • Add email names and addresses

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SurveyMonkey Steps Restricted, or Private)

  • Click on My Surveys and select survey options

  • Edit Survey Introduction and Title

  • Edit Closing date and comment

  • Edit max # of respondents

  • Preview survey

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Create Account Restricted, or Private)

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Manage Email Lists Restricted, or Private)

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Import Email Names or Lists Restricted, or Private)

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View Sent Messages Restricted, or Private)

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View Status of Surveys Created Restricted, or Private)

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Decide How to Collect Responses Restricted, or Private)

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Create New Survey Restricted, or Private)

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Select Survey Design Restricted, or Private)

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Decide on Item Types Restricted, or Private)

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Sample Survey Item Restricted, or Private)

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Sample Web Link Survey Restricted, or Private)

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Options on Collection of Data Restricted, or Private)

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Decisions on Security Levels Restricted, or Private)

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Sample Survey in SurveyMonkey Restricted, or Private)

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Sample Survey Restricted, or Private)

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WebSurveyor Blackboard