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Master of Public Health Health Education and Promotion Nanne de Vries Professor of Health Promotion, track coordinator Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen

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slide1

Master of Public Health

Health Education and Promotion

Nanne de Vries

Professor of Health Promotion, track coordinator

opleidingen aan de um
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMHealth Education and Promotion
  • What is Health Promotion:
    • the combination of educational and environmental supports for actions and conditions of living conducive to health (Green & Kreuter, 1999)
    • thereby including health education
opleidingen aan de um3
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMHealth Education and Promotion
  • This may include the development of policy plans, creating a healthy living environment, persuading people to adopt healthy behaviour, and teaching skills to enhance and sustain a healthy lifestyle
  • Targeting healthy, at risk and ill persons
opleidingen aan de um4
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMExample
opleidingen aan de um5
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMExample
opleidingen aan de um6
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMExample
opleidingen aan de um7
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMExample
example
ExampleOpleidingen aan de UM

Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

opleidingen aan de um9
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMIt’s not simple at all!
  • People avoid scary information
  • Mass media do not reach target group
  • Knowledge is not the crucial factor
  • People think they already behave healthy
  • Often one lacks ability and skills
  • The (‘poisonous’) environment often stimulates unhealthy behavior
opleidingen aan de um10
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMSome peculiarities about behavior
  • For most behavior, health is not the motive
    • E.g: one eats because one is hungry
    • Eating high fat foods helps best!
  • Time Perspective
    • Advantages of present behavior are short term, disadvantages are long term
    • Changing behavior incurs immediate costs, profits are later
    • The further away, the less serious
opleidingen aan de um11
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMSome peculiarities about behavior (2)
  • Many behaviors are multiple behaviors
    • E.g. nutrition, physical activity
    • Contrary to e.g. smoking
  • Often, norms are unclear
    • Compare “no smoking” with “eating a healthy, varied and moderate diet”
opleidingen aan de um13
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMSome peculiarities about behavior (3)
  • Misperceptions
    • Again: nutrition
    • 60% of the population think to meet the Dutch standard V&F
    • SO why reduce fat intake and increase F&V ?
  • Many health behaviors are (no longer) the conclusion of a decision process but rather habitual and repetitive
opleidingen aan de um14
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMSome peculiarities about behavior(4)

Habitual behavior:

A situation activates a goal

And/or a behavioral repertoire

Behavior leads to goal accomplishment

Habits are a closed system that is accessed and used without effort and attention

  • Situationally controlled
opleidingen aan de um16
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMUse a mix of strategies
  • Training (to resist social pressure, abilities)
  • Interactive education (web, tailoring)
  • Role playing
  • Environmental change (e.g. healthy food in company restaurants)
  • Stimulate self-reflection
  • Information
example17
ExampleOpleidingen aan de UM

Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

opleidingen aan de um18
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMAddress different levels
  • e.g. School Health Promotion:
    • Pupils
    • Parents
    • Teachers
    • School boards & organizations
    • Suppliers (health institutions, publishers, etc.)
    • Government (local and national)
    • etceteras
opleidingen aan de um19
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMSchool Health Promotion

Healthy & Safe school climate

participation of parents & neighborhood

Psychological and social-emotional guidance & care

Workplace

health promotion

School care

Health education

Food policy

Sport and exercise

opleidingen aan de um20
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMHealth Education and Promotion
  • Smoking, drinking, other addictions
  • Nutrition and physical activity (energy)
  • Sexual habits
  • Patient education and self-management
  • Community interventions
  • Theory development (micro – macro)
opleidingen aan de um21
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMPlanned health promotion
  • Problem analysis
  • Behavioural factors
  • Behavioural determinants
  • Intervention development
  • Evaluation
  • Diffusion and implementation
opleidingen aan de um22
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMApproach
  • Evidence-based
  • Theory-based
  • Best practice
opleidingen aan de um23
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMMasters program
  • Emphasis on development of knowledge and research
    • Theory base
    • Evidence base
    • Linkage
    • Implementation
  • International orientation: EUMAHP, Socrates, Erasmus-Mundi, SHE, PhD contacts
  • Placements in, e.g., Sudan, South Africa, Nigeria, Kenya, Colombia, New EU-states, Australia
  • Students from, e.g., Belgium, Germany, Israel, Jordan, Canada, US, Ghana, New member states
opleidingen aan de um24
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMMaster in Public Health:Health Education and Promotion
  • Main objective:
    • Learning how to use evidence and theory in developing health promotion interventions
    • Through a practice-oriented programme that focuses on the development and evaluation of health interventions in combination with a solid theory and research basis
opleidingen aan de um25
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMMaster in Public Health:Health Education and Promotion
  • Offers English program
  • Intended for different groups:
    • Students with Bachelor in Health Sciences
    • Students with academic training in other disciplines
    • Students with professional backgrounds
slide26
En geheel in het Engels:

Econometrics

Economics

European Law School

European Studies

International Business

University College Maastricht

Knowledge Engineering

Arts and Culture

European Public Health

opleidingen aan de um27
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMMaster in Public Health:Health Education and Promotion
  • Elements shared with other PH-masters:
    • Worksite Health Promotion
    • Organisational Transformation and Change
    • Thesis preparation, including methodology and statistics
    • Colloquium series
  • Correspondence with UMC-priorities
opleidingen aan de um28
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMIs this useful for students with bachelor, major or minor HEP?
  • More targeted towards developing interventions
  • Old AND new theory
  • More practice in using and contributing to evidence – rigourous meth & stats
  • Therefore stronger research focus
opleidingen aan de um29
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMIs this do-able for students with other training?
  • See www.gvo.unimaas.nl for specifications of methodological and theoretical preparation
  • As an advice; the school also requires entrance tests
opleidingen aan de um30
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMComing together
  • Academic training, professional training, field workers
  • E.g. HEP, fysiotherapists, dieticians, nurses
  • Complementary experience
  • Different inputs
  • Exchange and stimulate
opleidingen aan de um31
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMDo our students find jobs?
  • Paid employment : 92%
  • Other work : 3%
  • No job : 5%
  • Data 2002
  • We have no data for new Master’s program, of course
opleidingen aan de um32
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMWhich sector?
  • Health care (46%)
  • Research and education (22%)
  • Business employment (12%)
  • Government (6%)
opleidingen aan de um33
Nederlands Recht

European Law School

Fiscaal Recht

Fiscale Economie

Geneeskunde

Gezondheidswetenschappen

Kennistechnologie

Cultuurwetenschappen

Moleculaire Levenswetenschappen

Psychologie

Opleidingen aan de UMSO:
  • Health education and health promotion
  • Do not only focus on the individual
  • But address other ecological levels as well
  • Planning and the use of theory and evidence is crucial
  • And this is reflected in the research program
  • Masters learn to integrate and develop knowledge
  • With a positive professional perspective
opleidingen aan de um34
Opleidingen aan de UMCurriculum overview MSc Public Health Health Education and Promotion
  • Nederlands Recht
  • European Law School
  • Fiscaal Recht
  • Fiscale Economie
  • Geneeskunde
  • Gezondheidswetenschappen
  • Kennistechnologie
  • Cultuurwetenschappen
  • Moleculaire Levenswetenschappen
  • Psychologie