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Media literacy In The Social Studies Classroom: Applying 21 st Century Literacy & Inquiry. Frank W. Baker Media educator firstname.lastname@example.org. Influence of images.
“Still photos and TV images are what sway people…..at the end of the day, people retain very simple images in their minds when they’re not really engaged or focused on an issue.”Jane Arraf, former CNN Bureau Chief
Nearly 77% of those polled could name each of the Seven DwarfsOnly 24% could name 2 of the 9 US Supreme Court judges
Zogby Poll Week of August 12, 2006
User-driven community sites (MySpace; FaceBook; You Tube) are to this year's races what blogs were to campaigns two years ago. They are not replacements for traditional staples like TV ads and direct mailings, but they offer the latest venues for campaigns to reach younger voters and mobilize them to volunteer. Source AP News Story August 20
What do we want students
to know about the media?
“Our Founding Fathers understood that a democratic republic could not survive without an informed and participatory citizenry….It is essential in our citizenship role to view critically, analyze ask powerful questions and draw our own conclusions. Media literacy, then, is essential to the citizenship role.”
Denee Mattioli, past president, NCSS
Draft your own definition of what
“media literacy” means..
Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.
Grade 5: the significance of pop culture and mass media
Grade 7: the role of TV satellites, computers, and the Internet; the role of propagandain influencing the US to enter WWI
Grade 8: the rise of mass media.....
Grade 9: emergence of the consumer culture
Economics: the influence of advertising on consumer choices
Source: Center for Media Literacy
Language of film
Camera workLighting Editing SetsSound/musicCostumes Expressions
Media= Power + Profit
Research shows (voters) get more information on the issues from political ads on TV spots than they get from TV news or the debates
Presidential Campaign TV Ad Spending, 2004
Political advertising is on the rise, according to a report issued from BIA Financial Network. Experts predict about $22.2 billion will come from political ad revenue, an increase of 7-percent.
Focus for viewing:Setting Target audience
139. Wilmington NC
115. Augusta, GA
107. Florence/Myrtle Beach
97. Savannah GA (Hilton Head)
35. Greenville/Spartanburg/Asheville NC
27. Charlotte NC/Rock Hill
1 international news story
1 national news story
1 regional or local news story
1 weather or sports