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Media literacy In The Social Studies Classroom: Applying 21 st Century Literacy & Inquiry. Frank W. Baker Media educator fbaker1346@aol.com. Influence of images.

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media literacy in the social studies classroom applying 21 st century literacy inquiry

Media literacy In The Social Studies Classroom:Applying 21st CenturyLiteracy & Inquiry

Frank W. Baker

Media educator

fbaker1346@aol.com

influence of images
Influence of images

“Still photos and TV images are what sway people…..at the end of the day, people retain very simple images in their minds when they’re not really engaged or focused on an issue.”Jane Arraf, former CNN Bureau Chief

what s really important
What’s really important

Nearly 77% of those polled could name each of the Seven DwarfsOnly 24% could name 2 of the 9 US Supreme Court judges

Zogby Poll Week of August 12, 2006

new media politics
New media & politics

User-driven community sites (MySpace; FaceBook; You Tube) are to this year's races what blogs were to campaigns two years ago. They are not replacements for traditional staples like TV ads and direct mailings, but they offer the latest venues for campaigns to reach younger voters and mobilize them to volunteer. Source AP News Story August 20

media literacy in the social studies classroom applying 21 st century literacy inquiry5
Media literacy In The Social Studies Classroom: Applying 21st CenturyLiteracy & Inquiry

What do we want students

to know about the media?

media literacy in the social studies classroom applying 21 st century literacy inquiry6
Media literacy In The Social Studies Classroom: Applying 21st CenturyLiteracy & Inquiry
  • 87% of U.S. teens between 12 and 17 years of age use the Internet;
  • 81% of teen Internet users play games online;
  • 76% get news online;
  • 51% of teen Internet users say they go online on a daily basis;
  • 43% have made purchases online; and
  • 31% use the Internet to get health info
media literacy
Media Literacy

“Our Founding Fathers understood that a democratic republic could not survive without an informed and participatory citizenry….It is essential in our citizenship role to view critically, analyze ask powerful questions and draw our own conclusions. Media literacy, then, is essential to the citizenship role.”

Denee Mattioli, past president, NCSS

ideas for integrating media literacy in social studies
Ideas for integrating media literacy in social studies
  • Analyzing editorial cartoons
  • Examining historical photographs
  • Studying past/present propaganda
  • Understanding bias/stereotypes
  • History of American broadcasting
  • Understanding US communications policy
  • Analyzing political advertising
media literacy9
Media literacy

Draft your own definition of what

“media literacy” means..

media literacy10
Media Literacy

Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.

ml in sc ss standards
ML in SC SS Standards

Grade 5: the significance of pop culture and mass media

Grade 7: the role of TV satellites, computers, and the Internet; the role of propagandain influencing the US to enter WWI

Grade 8: the rise of mass media.....

Grade 9: emergence of the consumer culture

Economics: the influence of advertising on consumer choices

framework for studying media
Framework for studying media
  • Media agencies: who communicates & why
  • Media categories: what type of text (genres)
  • Media technologies: how it is produced?
  • Media languages: meanings
  • Media audiences: who receives it
  • Media representations: how is it presented
core concepts of ml
Core Concepts of ML
  • All media are constructed
  • Media use unique languages with their own set of rules
  • Media convey values and points-of-view
  • Audiences negotiate meaning
  • Media = power + profit

Source: Center for Media Literacy

media use unique languages
Media use unique languages

Language of film

Camera workLighting Editing SetsSound/musicCostumes Expressions

abc disney cnn aol time warner cbs fox news corp nbc nbc universal viacom
ABC (Disney)CNN (AOL/Time Warner) CBS FOX (News Corp) NBC (NBC/Universal) VIACOM

Media= Power + Profit

critical inquiry
Critical Inquiry
  • Who created/paid for the message?
  • Why was it produced? (purpose)
  • For whom? (target audience)
  • What techniques are used?
  • What lifestyles are promoted?
  • Who benefits?
  • What does it mean?
  • Who/what might be omitted and why?
  • Does it contain bias/stereotypes?
political advertising
Political Advertising

Research shows (voters) get more information on the issues from political ads on TV spots than they get from TV news or the debates

ads votes money
Ads= Votes + Money

Presidential Campaign TV Ad Spending, 2004

ads money
Ads= Money

Political advertising is on the rise, according to a report issued from BIA Financial Network. Experts predict about $22.2 billion will come from political ad revenue, an increase of 7-percent.

language of tv
Language of TV
  • Cameras
  • Lighting
  • Set Design
  • Sound & Music
  • Editing ( post production)
  • Makeup, Wardrobe, Expressions
let s watch some ads
Let’s watch some ads:

Focus for viewing:Setting Target audience

unspinning the ads
Unspinning the ads

www.factcheck.org

tv market sizes
TV Market Sizes

139. Wilmington NC

115. Augusta, GA

107. Florence/Myrtle Beach

101. Charleston

97. Savannah GA (Hilton Head)

83. Columbia

35. Greenville/Spartanburg/Asheville NC

27. Charlotte NC/Rock Hill

newspaper activity
Newspaper Activity
  • Each group gets a newspaper
  • Using TV news script format, write a 30 second news promotion

using:

1 international news story

1 national news story

1 regional or local news story

1 weather or sports

media literacy in the social studies classroom applying 21 st century literacy inquiry34
Media literacy In The Social Studies Classroom:Applying 21st CenturyLiteracy & Inquiry

Frank W. Baker

Media educator

fbaker1346@aol.com