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O2 Background. Founded 7/06Owner former principal of Sigma AnalyticsINC500 Company 2002-03, Sold to Merkle 2004, left 8/064th Start-up18 years in AnalyticsFocus is Financial ServicesMortgage, Auto, Credit CardAnalytics, Data, and ConsultingMarketing, Database, Risk ManagementIndependence is key strategy - Data, Database, AnalysisSpent over 2 years researching data providersLead website development (lending products) .

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