SEM1 3.03 A - Promotion. PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising. Elements of Advertisements Terms, Purpose & Approach. Headline – Most important element of an ad
When watches are at 10:10, it looks the cleanest and most symmetrical, shows the brand name, or logo, which is usually just below the center of the face. Plus there is a natural line of symmetry which is aesthetically pleasing for the buyer, the clock appears to be smiling, and the ‘V’ shape stands for victory.
Headline, Illustration, Copy and Identification
MUST be COORDINATED to create best impact
Example: Headline identifies a problem- the copy should then show how the product will solve the problem
Choose an advertisement for a sport/event product, and do the following: