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SEM1 4.06 A - Promotion. PI – Employ sales-promotion activities to inform or remind customers of business or product PI – Explain venue signage PI – Select event signage. Purpose of venue signage.

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Sem1 4 06 a promotion
SEM1 4.06A - Promotion

  • PI – Employ sales-promotion activities to inform or remind customers of business or product

  • PI – Explain venue signage

  • PI – Select event signage


Purpose of venue signage
Purpose of venue signage

  • To assist companies/brands to maximize brand awareness through visibility – must find best location for logo/message!

  • Part of sponsorship activation

  • Increased revenue through promotions

  • Promote team/ticket sales

  • Provide useful information to fans/spectators

  • Keep audience engaged (scoreboard area)


Types of venue signage
Types of venue signage

  • Banners

  • Dasher boards

  • Floor/field graphics

  • Sideline billboards

  • A-frames

  • Electronic message boards

  • Rotational courtside messages

  • Logo placement


Location of venue signage
Location of venue signage

  • Scoreboard/video board

  • Sideline/court

  • Scoring table

  • On court/field

  • Street poles

  • Walkways

  • Outfield walls

  • Tents

  • Racecars

  • Uniforms/attire

  • Equipment


Factors when selecting venue signage
Factors when selecting venue signage

  • Cost

  • Location of signage

  • Type of signage

  • Target market

  • Attendance

  • Event

  • Viewers




Sem1 4 06 activity
SEM1 4.06 Activity

  • Students work in pairs

  • Select a sports or entertainment venue

  • Select a company that would have a similar target market as the venue spectators

  • Select an event or series of events

  • Select the type of venue signage purchased

  • Select the location of the venue signage

  • Create a visual graphic of your venue signage

  • Write an argumentative essay (3 paragraphs) of why you selected this venue signage over another