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Quitlines: Maximizing Reach & Impact in Tobacco Cessation Efforts

Learn how Quitlines offer large reach and high efficacy with low costs, serving remote areas and specific groups. Elevate national tobacco control projects and streamline access to cessation services.

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Quitlines: Maximizing Reach & Impact in Tobacco Cessation Efforts

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  1. WHO FCTC Art 14 Draft guidelines realised September

  2. Why Quitlines ? • Impact= Reach x Efficacy • Large reach, high efficacy and big impact • Ease of access (armchair access)-user experience • Low set-up and running costs • Out-of-hours service-main health service shuts at 5.30 pm • Remote areas can access it • Can be set-up easily to serve specific groups- Pregnancy, Language or youth • Can become add-ons to other national tobacco control projects • Useful as front end to all tobacco cessation services- booking, sign posting and direct mail

  3. WHO FCTC Art 14 Guidelines Demand reduction measures concerning tobacco dependence and cessation ACTIONS • Quitlines a population level approach • Accessible by all phones (cell-phone) • Appear on packs • Well publicised • Adequately staffed Draft Released 15/09/2010!

  4. 14 Key Steps WHO FCTC Art 14 GL • Conduct a national situation analysis-research, phonelines, e-mails • Create or strengthen national coordination-leadership, secretariat to alliances • Develop and disseminate comprehensive guidelines-guidelines (ENQ) • Address tobacco use by health-care workers – leadership and moral-authority • Develop training capacity-training and development (QUIT Certificate?) • Make the recording of tobacco use in medical notes mandatory • Encourage collaborative working- the Network and Alliance • Establish a sustainable source of funding for cessation help • Establish population-level approaches especially Quitlines. All Parties should offer quitlines in which callers can receive advice from trained cessation specialists. • Make medications available- Product information lines and vouchers •  Ensure that the population is well informed about the harmful effects of tobacco products- Quitline lead on media campaigns (paid/unpaid) • Address the issue in health-care workers • MONITORING AND EVALUATION • INTERNATIONAL COOPERATION

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