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ISVs and Hosters – Working Together Soeren von Varchmin Vice President SaaS, Parallels Agenda Who is here at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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slide1

ISVs and Hosters

– Working Together

Soeren von Varchmin

Vice President SaaS, Parallels

agenda
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

who s here at the summit
Who’s Here at the Summit?

Service Providers at Summit = 450

Parallels - Optimized Computing

who s here at the summit4
Who’s Here at the Summit?

ISVs at Summit = 100

Parallels - Optimized Computing

who s here at the summit5
Who’s Here at the Summit?

Service Providers and ISVs

Action for you at Summit:

Introduce Yourself to One Another!

Parallels - Optimized Computing

agenda6
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

saas opportunity
SaaS Opportunity

SaaS % of Business Software Market

opportunity: $8B increasing to $40B

  • 5% of new business software deployed as a service – 2005
  • 25% of new business software deployed as a service – 2011
  • Opportunity
    • $8B (2006) => $40B (2011)
    • 50 million SMB customers
  • Types of applications
    • CRM, web conferencing, web content management, HR, supply chain, collaboration, email, and more
  • Example Case:
  • 55% of IBM’s over 10,000
  • PartnerWorld ISVs are considering offering Software as a Service*
  • * IBM PartnerWorld Survey

Parallels - Optimized Computing

saas delivery methods manual approach
SaaS Delivery Methods – Manual Approach

$?

Was all this worth it?

Parallels - Optimized Computing

  • Service Provider “do it yourself” method
    • Partner with ISV: test, contract, provision, offer applications in a serial, one-by-one approach
  • ISV “offer on my own”
    • Partner with Hoster: then license/market more
    • Host own Application: do it themselves
    • Special Case Compile: for specific channel
  • Practical limitations to consider:
    • Strategy, available resources, market window, marketing, versioning, licensing, billing, ROI requirements
parallels saas approach to bridge gap
Parallels SaaS Approach to Bridge Gap

Parallels wants to bridge the Ecosystem Gap to make this SaaS Opportunity REAL for you!

Parallels - Optimized Computing

  • Straightforward Approach to SaaS
    • No complex SDKs
  • Integrate ecosystem experiences/method
    • Help create a common playing field
  • Address/help with practical considerations
    • Resources, licensing, billing, market window
  • Create Opportunities
    • Economies of Scale, Reduced Costs, Wide Choice of Apps, Extensive Sales Channel
agenda10
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

saas ecosystem
SaaS – Ecosystem

Service Providers

ISVs

Users

SaaS Services

SaaS Applications

  • SaaS Clients
  • Corporations
  • SMBs
  • SoHos
  • Individuals

Delivered

Packaged

$

$

APS Provider

Access to hundreds

of APS Applications

APS Application

Packaged and Certified

Virtuozzo Templates

Independent

Software Vendor

World-Wide Channel

of Service Providers

SaaS Application

Subscribers

There is ROI in SaaS for both SPs and ISVs

Parallels - Optimized Computing

parallels vision optimized computing
Parallels Vision – Optimized Computing

Usage

Model

Consumer & Business (On Premise)

Service Provider(Hosted & SaaS)

Parallels Open Platform

Ecosystem

APS Standard

Virtual Templates & Appliances

APS Catalog &Marketplace

AutomationDev Platform

Automation

Plesk Expand

Plesk Billing

License Automation

Business Automation

Plesk Control Panel

Plesk Sitebuilder

Operations Automation

Virtual Automation

Solutions

Virtualization

Desktop

Workstation

Server

Containers

The Ecosystem is key to realizing the SaaS Opportunity; for both SPs and ISVs

Parallels - Optimized Computing

parallels vision optimized computing13
Parallels Vision – Optimized Computing

Consumer & Business (On Premise)

Service Provider(Hosted & SaaS)

Parallels Open Platform

APS Standard

Virtual Templates & Appliances

APS Catalog &Marketplace

AutomationDev Platform

Automation

Plesk Expand

Plesk Billing

License Automation

Business Automation

Plesk Control Panel

Plesk Sitebuilder

Operations Automation

Virtual Automation

Virtualization

Desktop

Workstation

Server

Containers

The Ecosystem is key to realizing the SaaS Opportunity; for both SPs and ISVs

Parallels - Optimized Computing

13

application packaging standard aps
Application Packaging Standard (APS)
  • The APSstandard is a packaging format which makes it easy for hosting providers to offer ISV Applications via SaaS
  • Businesses and end-users benefit with subscription model

Hosting Providers

(Control Panels)

ISVs

(Applications)

Hosting Providers

ISVs (Application Owners)

  • Benefits:
    • Access to more applications
    • Easier to install and maintain applications
  • Use an APS enabled control panel
    • Use a Parallels control panel
    • Use the APS format specification to make a control panel APS compliant
  • Become APS certified
    • Independent certification process
  • Benefits
    • Package your application only once
    • Distribute your application through multiple hosting providers
  • Complete APS documentation and Catalog at APSstandard.com
    • Use Parallels SaaS Development Kit to package your application
    • Parallels Technical Network Support
    • Parallels offers a SaaS FastTrack to get to market faster

Parallels - Optimized Computing

parallels virtuozzo containers templates
Parallels Virtuozzo Containers Templates

Over 588 Parallels Virtuozzo Containers Templates and growing!

  • Virtuozzo Templates to easily install Applications
  • Virtual Appliances utilize pre-configured virtual environments to target specific markets and verticals

Parallels - Optimized Computing

agenda16
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

saas programs for isvs
SaaS Programs for ISVs
  • No Fee at APSstandard.com for APS Enabling
    • Get your Application APS Certified as Gold or Silver
    • Parallels supplies Development Kit and packaging/certification help
  • Optional: Parallels FastTrack ISV Program
    • Fee based: Standard, Premium and Ultimate Levels
    • Leverage Parallels Sales, Marketing, Technical Staff & Infrastructure
    • Facilitate business opportunities with Providers and Co-Marketing

Parallels - Optimized Computing

parallels fasttrack isv program
Parallels FastTrack ISV Program
  • Optional Program to get ISVs started faster in SaaS
    • Assessment of your App for packaging, Priority follow through to completion
    • Support to help you package your applications into APS format, Vz Template or Plesk Module
  • Co-Marketing Promotional Activities
    • Highlight through Control Panels, Application Catalog and Parallels website, Service Provider Newsletter
    • Case Study, Whitepaper, Press Release, Event Booth
  • Matchmaking with Key Service Providers
  • Participation in Parallels Service Provider Alliance Program (Ultimate Level)
    • Tailored for your business goals and your Brand
    • Learn unique aspects of  Service Provider Industry – what makes them tick
    • Comprehensive understanding of Service Provider business models
    • Personal help to develop relationships, schedule mtgs with analysts/journalists

Parallels - Optimized Computing

parallels isv fasttrack program summary
Parallels ISV FastTrack Program Summary

Benefits

Standard

Premium

Ultimate

Parallels - Optimized Computing

slide20

SaaS ISVs on FastTrack

www.pinnaclecart.com/

www.magentocommerce.com/

www.open-xchange.com/

www.invisionpower.com/

www.sugarcrm.com/

www.bvsoftware.com/

www.voipnow.com/

www.smartertools.com/

www.creloaded.com/

www.epages.de/

www.interspire.com/

Parallels - Optimized Computing

agenda21
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

slide22

SaaS Programs for Service Providers

  • APS Partner “Uses Parallels Products”
    • Default Level, Free, Not Certified or Audited
    • Baseline for delivering APS-compliant applications
  • APS Certified “Highest quality service”
    • Certification levels as trusted providers for delivering latest version of hosted applications
    • Especially geared toward in-house control panels and providers who wish to differentiate themselves

Partner

Gold Provider

Silver Provider

Parallels - Optimized Computing

slide23

Service Provider Certification

  • Certifying your Infrastructure to APS
  • 3rd Party Certification Service by Tier1 Research
    • Will test and validate basic infrastructure for APS Compliance
    • Process includes Install/removal of test suite of Gold APS Applications
    • Testing covers both Linux and Windows Applications
    • Services include: Certification, Renewals and Audits
    • Fee based

Testing

Certification

Audits

Parallels - Optimized Computing

aps service provider certification benefits
APS Service Provider Certification Benefits

Benefits

Silver Provider

Gold Provider

Fees

Silver Provider

Gold Provider

Parallels - Optimized Computing

slide25

SaaS Service Providers

Parallels - Optimized Computing

agenda26
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

slide27

SaaS - Parallels Open Platform News

  • Summit Announcements:
  • Parallels to Resell myLittleAdmin Web-based Tool for Microsoft SQL Server
  • Solar VTG Strengthens Offerings with Smart Online’s Onebiz Suite of SaaS Applications
  • Zend forms Partnership with Parallels to optimize PHP applications for Hosters
  • Open-Xchange to Deliver Collaboration Solution
  • VoIPNow for hosted PBX services to businesses & residential users

Parallels - Optimized Computing

agenda28
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

slide29

Next Steps for ISV and SP

Let us help you get into SaaS Faster

ISVs

  • Get on the FastTrack at parallels.com/saas
  • Documentation and SaaS Application Catalog at www.apsstandard.com
  • Get Support through Parallels Technical Network (PTN)

Service Providers

  • Work with us to rapidly offer APS certified applications
  • Get Certified as a Gold or Silver Provider
  • OR..as an APS Partner with Parallels products designed for SaaS

Parallels - Optimized Computing

agenda30
Agenda

Parallels - Optimized Computing

Who is here at the Summit?

This is YOUR Opportunity

This is the Parallels’ Ecosystem

Programs for ISVs

Programs for Service Providers

News Announcements

Call to Action

Learn More

saas learn more
SaaS – Learn More

Learn More on APS Technology

in the Technical Track today @ 10:45AM

Learn More on Revenue Opportunities

in the Business Track tomorrow @ 10:45AM

Learn More on SaaS Ecosystem

Attend Industry Tracks to hear more on SaaS

Absolute Performance, Nirvanix, Cloudmark, Softlayer, Zend, OpenXchange, PinnacleCart, VoipNow, SmartOnline, ePages, Mesh, mySQL, r1soft, enigmatic, mailsite

Parallels - Optimized Computing

saas summary
SaaS - Summary

SaaS is a huge opportunity!

Become part of the SaaS Ecosystem

You guys need to work together/network

SaaS: Let’s Make it Real!

Parallels - Optimized Computing

agenda33
Agenda

Parallels - Optimized Computing

Backup

aps certification requirements and fees
APS Certification Requirements and Fees

Gold Provider

Silver Provider

Requirements

Silver Provider

Gold Provider

Fees

Silver Provider

Gold Provider

Parallels - Optimized Computing