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M-Commerce, Mobile Wallets & SMS-Banking Study case of the Algerian Market. Forum International de la Finance, 13th & 14th May 2008, Alger. Presented by: Esfih Mohamed, PHD in Payment Systems and E-banking UNIVERSITY TECHNOLOGY MALAYSIA. DEFINITIONS.
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Study case of the Algerian Market
Forum International de la Finance,
13th & 14th May 2008, Alger
Presented by: Esfih Mohamed, PHD in Payment Systems and E-bankingUNIVERSITY TECHNOLOGY MALAYSIA
Definition of M-commerce:Mobile Commerce is a commercial process which uses an internet enabled
phone or a PDA to conduct transactions over the internet.
Definition of Mobile Wallet:It is basically an online payment system that allows transactions to be initiated via
mobile phones and offers also a web admin to manage the account and the transactions
The fact speaks out:
"Mobile networks now cover more than 80 percent of the world's population and 3 billion people have
a mobile phone, creating an unprecedented opportunity to extend the benefits of financial services to
the majority of the world's families for the first time." said Rob Conway, CEO of the GSMARealizing the potential of penetration of their financial service Western Union liaising with GSMA decided
to launch a “Mobile Wallet” technology
What is the point ?This fact means that in many countries, a person may not have a bank account, or internet access or not even a TV, but he would most probably have a GSM phone.
GSM Penetration (Mars 2006): 65%
The Telecom Market in Algeria Continued to Grew by 200% for the Fourth Year
In a Row and soared past the 65% penetration mark. (total population is 33 million)
Publication: Business Wire, March 2006
Internet penetration (August 2007): 7.3%
Bancarisation de l'Algérie (juin 2006): 30%Rapport final, "Bancarisation de masse en Algérie” Juin 2006 Mission du CGAP & l’AFD, sous le haut patronage du ministère des finances
Note: Our former remark about a person who may not have a bank account or internet access
but most probably would have a GSM phone seems very accurate for the Algerian market.
Ok great… but how much SMS costs ?
Source: ARPT, Bulletin trimestriel n°4, March 2006, “Evaluation of GSM Networks”
The point:Relatively speaking, Algeria Telcos practices fair SMS pricing compared to it’s North African Neighbours such as Morocco and Tunisia.
Mobile phone could be today and tomorrow banking and commerce
devices as it is very popular and much more people have GSM phones
Than Internet connected devices or computers. Not to mention the reasonable prices of SMS.
Already in Japan, Docomo company has a very advanced Mobile Wallet
Technology that allow Japanese people to pay for many public services
Using their mobile phone.
In Malaysia, in 2006 was launched the testing phase of “VISA WAVE”
Technology, which allows customer to do shopping in their usual stores
by waving their phone at the cachier machine. The Mobile phone actually
Incorporate a bank chip. (VISA + Maybank + Maxis + Nokia)