Corona History - PowerPoint PPT Presentation

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Corona History

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    2. Corona History All Corona is brewed by one of the seven Modelo breweries in Mexico. Grupo Modelo was established in Mexico in1922. Corona was launched in 1925 after their first beer Modelo. Corona Extra is only one brand in the Grupo Modelo brand portfolio distributed by The Gambrinus Company which was introduced to the US in 1986 by President Carlos Alvarez.

    3. Corona History 1997- Corona Extra becomes #1 imported beer in the U.S. and Canada. Corona is the 4th best selling beer in the world, the #1 Mexican beer in the world, and the #1 selling beer in Mexico, making Grupo Modelo the worlds eighth largest brewing company in the world. Corona is available in more than 150 countries worldwide.

    4. Corona History The Gambrinus Company includes more than 300 corporate, sales, distribution, brewing and support personnel, and markets 5 brand portfolios throughout the United States and Caribbean from their corporate headquarters in San Antonio.

    5. The Campaign In 1997, the Gambrinus Company launched the Miles Away From Ordinary campaign. It was created by the Richards Group Ad Agency The first ads to be launched were a series of television commercials

    8. The Campaign The website won many awards, such as: 2002 Beverage Dynamics Awards for Outstanding Website Design 2003 Food and Beverage Excellence Award for Best Website Design 2003 Summit Award for Website Design

    9. The Campaign In December 2003, they launched a holiday twist on their Miles Away From Ordinary campaign with a 30 second TV spot entitled Sandman

    10. Sponsorships

    11. Promotions To coincide with the Superbike circus coming to the UK, a series of high profile promotions are being lined up to support the top-selling beer, including: Awareness campaigns. Promotions in trade publications and outlets. VIP hospitality packages for key accounts in Corona Extras popular hospitality tent at the race meeting. Themed merchandising and tactical advertising Different promotions are often offered through

    12. Read All About It! Corona is often in the news! They were recently featured in an article about top campaigns along with BMW and Adidas Corona received negative publicity from the Animals for Sport campaign in relationship to sponsoring Bull Fights

    13. Merchandise