Chapter 12. Competition in the Lodging Business. DEFINITION OF MARKETING. Marketing is “communicating to and giving…customers what they want, when they want it, where they want it, at a price they are willing to pay” (Lewis, 2000). COMPETITION IN THE LODGING BUSINESS.
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Competition in the Lodging Business
Others: Super 8, Comfort Inn, Holiday Inn Express,, Motel 6, Ramada, Hilton
Reasons to outsource:
Special rates will include: