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4.01 Exemplify sales promotions

4.01 Exemplify sales promotions. Sales promotion is…. All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities For example: “Try your key” contest to bring people in to look at a new car model.

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4.01 Exemplify sales promotions

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  1. 4.01 Exemplify sales promotions

  2. Sales promotion is… • All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities • For example: “Try your key” contest to bring people in to look at a new car model

  3. A trade promotion is… • Designed to create support from manufacturers, wholesalers, and retailers for a product • Promotional allowances • Slotting allowances • Sales force promotions • Trade shows and conventions

  4. A consumer promotion is… • Designed to increase sales of a product • Coupons • Premiums • Deals • Incentives • Product samples

  5. A consumer promotion is… (con’t) • Sponsorship • Promotional tie-ins (also called cross-promotion and cross-selling campaigns)

  6. A consumer promotion is… (con’t) • Product placement • Loyalty marketing programs (also called frequent buyer programs) • Point-of-purchase displays

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