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The Marketing/Sales Funnel The E.G. Sebastian Way…. www.GetMoreClientsAcademy.com . The AIDA Sales Funnel . Awareness. Interest. Decision. Action. A Twist on AIDA …. The 7-Step Sales Funnel . Marketing Campaign. AWARENESS. Irresistible Offer/Opt-in. Thank-You Page/Upsell . INTEREST.

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slide2

The Marketing/Sales Funnel

The E.G. Sebastian Way…

www.GetMoreClientsAcademy.com

slide3

The AIDA Sales Funnel

  • Awareness
  • Interest
  • Decision

Action

slide5

The 7-Step Sales Funnel

Marketing Campaign

AWARENESS

Irresistible Offer/Opt-in

Thank-You Page/Upsell

INTEREST

Develop Relationship

DECISION

Inform about Paid Resources

ACTION

Sell & Upsell

Repeat

slide6

The 7-Step Sales Funnel

Marketing Campaign

Irresistible Offer/Opt-in

Thank-You Page/Upsell

Develop Relationship

Inform about Paid Resources

Sell & Upsell

Repeat

slide7

Marketing Campaign

The Irresistible Offer/Opt-in

Google AdWords

PAID PROMOTION

FaceBook Ads

FREE Promotion

DRIVE TRAFFIC

To Your

Sales Page

Media Advertising

Newspaper, Radio, TV

Social Media

Guest Blogging

CraigsList

Radio & TV Interviews

Networking

Webinars & Teleclasses

Live Events

YouTube, etc VIDEOS

!NO TRAFFIC NO SALES!

Press Release

Joint-Venture Partnerships

slide8

The Irresistible Offer/Opt-in

I have the (Key) Solution

to Your Problem!

Give me your contact info, and I’ll give you effective solutions to

your problem

in exchange…

slide9

The Irresistible Offer/Opt-in

REDIRECT to Thank-You Page

On Thank-You Page…

Offer an Inexpensive Paid Product or Service

After Opt-in

2 Links @ Bottom of Page

Yes, Let Me Have It!

No, Thanks, I Just Want My Freebie

If They Purchase…

Redirect to Thank-You Page (+ 2nd Upsell)

If They Don’t Purchase…

Redirect to Thank-You Page + Download Info

slide10

Blogging

Social Media

Live Events:

Workshops, Seminars, Keynotes

eZine/(e)Newsletter

Webinars & Teleclasses

Regular FREEBIES

eBooks, Training Videos, White Paper, Articles, etc.

Personal Contact:

Telephone, eMail… Ask them if They need Your Help

How-to VIDEOS,

Tutorials, etc.

Remember! People do Business with People they Know, Like, & Trust!

Discussion Forum

slide11

Inform about PAID ResourcesThrough:

Social Media

Blogging

Live Events:

Workshops, Seminars, Keynotes

eZine/(e)Newsletter

Webinars & Teleclasses

Joint Ventures

Personal Contact:

Telephone, eMail… Inform of Special Promotions/Discounts

Maintain…

80%+ Valuable Content

~ 20% Promotion

Advertorial

VIDEOS,

Tutorials, etc.

slide12

The Irresistible Offer/Opt-in

Promote a service or product in most of the contact strategies described in step

Always make sure to provide great value!

* 80-90% Value/Solution Driven Content

*15% Self OR Affiliate Product Promotion

Ensure Customer Satisfaction!

When making a purchase, redirect to an UPSELL Thank-You Page

2 Links @ Bottom of Upsell Page

Yes, Let Me Have It!

No, Thanks, I Just Want My Freebie

If They Purchase…

Redirect to Thank-You Page (+ 2nd Upsell)

If They Don’t Purchase…

Redirect to Thank-You Page + Download Info

slide13

90-Days Marketing Plan

The Irresistible Offer/Opt-in

The Process

Offer Another Solution-Focused Freebie

With OR Without Opt-in

Repeat process

Starting @Step # .

slide14

Remember!

  • Plan carefully your marketing campaign (Step 1) – it determines
  • your sales success!
  • This model is only one of many possible marketing funnels – though, it’s a proven and tested model by thousands of successful solo-professionals…
slide15

Get a FREE More

DetailedMindMap

Of the Sales Funnel @

www.GetMoreClientsAcademy.com

slide16

Want More Marketing Tutorials…?

Get more lead-generation, client-attraction, and marketing

Tutorial VIDEOS@www.myClientAttractionAcademy.com

& FaceBook.com/marketing151

slide17

Got a Marketing Related Questions?

Contact us at info@myClientAttractionAcademy.com

ALL Questions will be answered!!!

slide18

Get a FREE Copy of first 100+ pages of

Get More Clients by Next Week

51 Powerful Marketing Strategies

for Coaches & Consultants

@

@ www.getMoreClientsAcademy.com/book

slide19

Want a Pdf. Copy

Of This Presentation?

Visitwww.getMoreClientsAcademy.com/F101

To Download Your Copy