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N.V. Juice: All About Natural, Bio, Tasty in a Bottle

Discover the branding strategy of N.V. Juice, offering 33cl of high-quality, natural, and tasty juice in a bottle, emphasizing differentiation from cans. With a brand personality focused on being funny, healthy, and appealing to young people, our product caters to both functional and emotional benefits, providing a self-expressive touch. Visit us at Hantal, Ipsoc canteen, and T’Forum restaurant. Our automatic vending machine channel ensures easy access 24/7. Join us in promoting N.V. Simply Different through sales promotions, posters, flyers, tastings, gifts, TV ads, and social networks. Take inspiration from successful Minute Maid campaigns for communication strategies based on USP. Thank you!

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N.V. Juice: All About Natural, Bio, Tasty in a Bottle

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  1. Branding strategy of N V Juice

  2. Our product is all about… • Natural • Bio • Tasty 1€ better quality 33cl in a bottle, differentiation from the cans UNSP: bio and healthy Brand personality (intangible, qualitative) Brand identity: funny, healthy and tasty juice with punchy colour for young people. Benefits functional? Benefits emotional? Self-expressive benefits?

  3. Questionare

  4. Customer Competition Katho students

  5. Place? • Hantal 4 • Ipsoc canteen • T’Forum restaurant We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)

  6. Promotion Plan

  7. N V Simply Different

  8. Our channels of promotion could be: Non-personal  Sale promotion • Posters • Flyers • Degustation • Gifts – Orange.. • TV promotion in some Katho buildings with our videos. • Social networks – FB, Twitter

  9. Recommendations for a communication program N V Simply Different

  10. Minute maid campaign • In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.

  11. Thank You! 

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