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IMS. Integrated Media System. Team Members. Zack Jones – Project Manager Brian Lyssy –Research and Design David Masiello – Webmaster and Marketing Aziz Zahraoui – Finance and Design Chris Pavona – Research and P.R. Presentation Outline. Background Why IMS? Business Solutions

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slide1

IMS

Integrated Media System

slide2

Team Members

Zack Jones – Project Manager

Brian Lyssy –Research and Design

David Masiello – Webmaster and Marketing

Aziz Zahraoui – Finance and Design

Chris Pavona – Research and P.R.

slide3

Presentation Outline

  • Background
  • Why IMS?
  • Business Solutions
  • How IMS works
  • Who IMS Works For
  • Phase 0
  • Phase 1
  • Phase 2
  • Phase 3
  • Funding
  • Evaluation Methods
  • Marketing Plan
  • Conclusion
slide5

DVD Players in the Home

      • 40% of US homes own a DVD player (2002 –Consumer Electronics Association)
      • 35% of homes with a DVD player own more than one.
slide8

Typical New One-Family Home

  • Rooms:
  • One Living Room
  • Of 3,144,500 new homes built in 2000 and 2001, 90% have three or more bedrooms – US Census
  • Den, Recreational room
slide10

Mission Statement

To provide an integrated media solution through the use of software, hardware, and a straightforward user interface in a networked environment.

slide11

Project Objectives

  • Reduce media access costs
  • Centralize the location of multimedia and media devices
  • Provide single-device access points to multimedia
  • Facilitate media access through user software and GUI interfaces.
  • Provide a multi-user system through a networked environment
  • File security and administration features
    • Password/Login system access
    • Administration capabilities
slide12

Business Solutions

Where IMS can be used to provide a media solution unique to the home, it can also provide a number of solutions unique to a particular business.

“Businesses don’t just need media access, they need sophistication.”

- Robert Jones / VP Facilities – Noland Properties

slide13

Business Solutions

  • Old Dominion University Teletechnet Program
    • The Teletechnet Center can spend up to $500,000 per semester on VCR tape duplication
    • Using the IMS system to store video streams for quick access through the IMS Access Unit, could significantly reduce tape duplication costs
    • “There are aspects of IMS that could save this organization time and money.”
      • - Dr. M’Hammed Abdous / Instructional Designer - ODU
slide14

Business Solutions

  • Noland Company
    • Has a variety of media needs
      • Showroom videos and audio
      • Noland University
        • 50+ media resources for training
        • Like ODU Teletechnet, resources must be duplicated and distributed to 99 branches in 13 states
    • “Our company could benefit from a system like yours”
      • - Robert Jones/ VP Facilities – Noland Properties
slide15

Business Solutions

  • W.M. Jordan
    • On-site access to company materials is vital
    • Purchase of “dumb terminals” for each new project to access project information (visual tools) is wasteful.
    • “Given the nature of our business, W.M. Jordan is ahead of the curve. However, given the access capabilities and customization of IMS, we could easily save a good deal of money.”
      • - Cliff Moore / Business Development Manager – W.M. Jordan
slide16

Display Unit

Client Machine & Application

IMS

IMS Server

IMSAU

IMS Access Unit

DATA FLOW DIAGRAM

External Media Devices

slide17

Functional Diagram

Display Unit

IMS Access Unit

External

Media

Client Application

IMS Server

slide18

Functional Diagram

Display Unit

IMS Access Unit

External

Media

Client Application

IMS Server

slide19

Functional Diagram

Display Unit

IMS Access Unit

External

Media

Client Application

IMS Server

slide22

Target Market

  • New Businesses and Homes
    • Substantial savings for the customer
      • Savings can be used to purchase better quality hardware
    • Availability of funds (customer)
    • Higher customer interest (not replacing an existing system)
    • Facilitate system design
      • Location of server, IMSAU, Client Apps, and media devices
    • Easy to install infrastructure (network)
slide25

Supported Media Types

  • Standard Audio formats: .au, .wav, .mp3, .mid
  • Standard Video formats: .avi, .mpg
  • Standard Picture formats: .bmp, .tif, .png, .gif, .jpg
  • Application viewing (Web browser, Documents, Slides)
  • Television
  • AM/FM Radio
  • Live cameras
  • Media device players, DVD, CD, VHS
slide26

Basic IMS Package (home)

  • Includes:
    • Client Application 1 @ $157
    • Server and Server Application 1 @ $1091
    • IMSAU* 1 @ $250
    • Additional display components and media devices*
    • $1650
          • * Determined by Specific Customer Requirements
slide27

Basic IMS Package (business)

  • Includes:
    • Client Application* 1 @ $ 157
    • Server and Server Application* 1 @ $6203
    • IMSAU* 1 @ $ 250
    • Additional display components and media devices*
    • $6610
    • * Determined by Specific Customer Requirements
slide28

Management Structure (Phase 0)

Program Manager

Zack Jones

Design &

Research

Brian Lyssy

Webmaster &

Marketing

Dave Masiello

Finance &

Design

Aziz Zahraoui

Research &

Group Speaker

Chris Pavona

slide29

Phase 0 Milestones

  • Milestone 1:
    • Feasibility Presentation Given – 3/20/2003
  • Milestone 2:
    • Project Requirements Determined – 4/21/2003
  • Milestone 3:
    • Program Management Structure Completed – 5/8/2003
  • Milestone 4:
    • Technical Requirements Identified – 4/10/2003
  • Milestone 5:
    • Financial Requirements Identified – 4/15/2003
  • Milestone 6:
    • Marketing Plan Identified – 5/8/2003
  • Milestone 7
    • Milestones Presentation Given – 4/17/2003
  • Milestone 8:
    • Phase 1 Funding Obtained – 5/8/2003
slide30

Phase 1 Staffing Requirements

  • Program Manager (1)
  • Hardware Development Manager (1)
  • Hardware Engineer (1)
  • Embedded Linux Programmer (1)
  • Software Tester (1)
slide31

Management Structure (Phase 1)

Program Manager

Engineer IV

Engineer II

Embedded Linux

Developer

IMSAU

QA

slide32

Phase 1 Milestones

  • Milestone 9:
    • IMS Access Unit Design Completed – 7/12/2003
  • Milestone 10:
    • IMS Access Unit Prototype Developed – 8/11/2003
  • Milestone 11:
    • IMS Prototype Testing Completed – 9/11/03
  • Milestone 12:
    • Phase II Funding Obtained – 9/12/2003
slide33

Prototype Description

  • Minimal working IMS access unit
  • Development PC to act as the IMS server / input source
  • Television to serve as display component

IMSAU Prototype

Display Component

Development Workstation

slide34

Phase 1 Staffing Schedule

Quality Assurance

Embedded Linux Programmer

Engineer IV

SW Engineering Manager

Program Manager

0

1

2

3

4

Schedule in Months

slide36

Management Structure (Phase 2)

Program Manager

Contract

Specialist

Engineer IV

Software Engineering

Manager

Financial

Specialist

Software Engineer II

IMSAU

Q/A

Server

Q/A

Engineer II

Embedded Linux

Developer

Linux

Developer

Client

Q/A

Hardware

Technician

Windows NT

Developer

slide37

Phase 2 Milestones

  • Milestone 13:
    • Organization Approved – 10/20/2003
  • Milestone 14:
    • Server Software Development Complete – 2/20/2004
  • Milestone 15:
    • Client Application Software Complete – 2/20/2004
  • Milestone 16:
    • Integration Testing Complete – 3/26/2004
  • Milestone 17
    • Development Phase Completed – 4/2/2004
slide38

Phase 2 Staffing Schedule

Contract Specialist

Financial Specialist

Quality Assurance (3)

QA (1)

Electrical Engineering Tech

Embedded Linux Programmer, Linux Programmer

Client Server Programmer , Windows NT Programmer

Program Manager, SW Engineering Manager, Engineer IV, Software Engineer II, Engineer II

4

5

6

7

8

9

10

11

12

Schedule in Months

slide40

Management Structure (Phase 3)

Program Manager

Engineer IV

Software Engineer II

Contract

Specialist

Financial

Specialist

Hardware Technician

Purchasing

Manager

slide41

Phase 2 Milestones

  • Milestone 18:
    • Product Plan Completed – 8/5/2003
  • Milestone 19:
    • Factory Acceptance Test – 4/26/2004
  • Milestone 20:
    • Customer Acceptance Tests – 5/14/2004
  • Milestone 21:
    • Product Documentation – 6/14/2004
  • Milestone 22:
    • Project Shutdown – 8/5/2004
slide42

Phase 3 Staffing Schedule

Quality Assurance

Windows NT Programmer

Client App. Programmer

Purchasing Manager

Linux Programmer

Financial Analyst

Embedded Linux Programmer

Contracting Manager

Electrical Engineering Tech

Engineer II

Program Manager, Software Engineer Manager, Engineer IV, Software Engineer II

0

1

2

3

4

Schedule in Months

slide44

Funding Sources

  • Phase I – National Science Foundation / SBIR
          • Information-Based Technologies
  • Phase II - National Science Foundation / SBIR
  • Phase III – Information Electronics and Technology Office (ITEO)
slide45

Evaluation Methods

  • Program Management Reviews
    • To be performed at each phase of software testing and prior to completion of each software development milestone.
  • Technical Reviews
    • Critical Design Review: during software testing and prior to software milestone completion.
    • Software Requirements Reviews: Before and after completion of software coding.
    • System Requirements Reviews: During the design phase of each software development milestone, and before integration testing.
slide46

Evaluation Methods

  • Factory Acceptance Test:
    • Follows completion of integration testing
  • Consumer Acceptance Test:
    • Conducted during project shut down management plan.
slide49

Challenges/Risks

  • Customers
    • Learning curve – Software and IMS Interface
    • Reluctance to change
    • Convincing the target market that IMS is an initial investment that saves money over time
  • Product Development
    • Development Delays
    • Subcontracting delays in the production of IMSAU
slide50

Conclusion

  • IMS can lower media access costs in the home and business.
  • IMS provides a means to better manage their media resources by using simple GUI interfaces.
  • The IMS Access Unit serves as the all-in-one replacement for multiple media devices.
  • IMS saves space, time, money.