1 / 13

SEM 1.02

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02. Define the term sport marketing.

leroy
Download Presentation

SEM 1.02

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02

  2. Define the term sport marketing • Sports Marketing: the process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives • Nike Greatness

  3. Identify categories of sport products • The Sporting Event: • Intangible: an experience you can see, feel and participate in • Perishable experience: a football game you played, you will never play that game again. • The Athletes: make the game happen • The Facility: Time Warner Arena, Lowes Motor Speedway

  4. Identify categories of sport products • Sporting Goods: tangible, manufactured products that make the game possible. • Equipment, clothing, license merchandise • Personal Training: get ready to compete, participating in an exercise class at the local health club • Sports Information: ESPN, Sports Illustrated, newspapers

  5. Describe categories of sport consumers • 1. Unorganized participants: walk in the woods, jogging, freedom from rules • 2. Organized participants: have rules – NCAA, MLB, MBA, MMA (sanctioning bodies) • Amateurs are not paid to play, regulated on local, state, national level • Professionals are paid but follow strict rules by their governing body. It is their occupation

  6. Describe categories of sport consumers • 3. Spectators: observers of the sporting event • As important as the athletes • Help create excitement and enthusiasm • 4. Sponsors: businesses or organizations that pay to associate their names or products with a sporting event • NASCAR

  7. Describe the relationship between the growth and marketing of the sport industry. • A sports product becomes more popular because of marketing • Sports marketing affects millions of people throughout the world from young children to senior citizens • Marketing opportunities increase as the product grows

  8. Discuss benefits ascertained from the development of the sport marketing • Good for You • Increases opportunity for employment • Benefit those who participate either by playing or watching • Recreation • Entertainment • Good for the Local Community • Economic effect of a major event • Improve city’s image • Good for Society • Generates billions of dollars of revenue each year • More jobs • Snowball effect

  9. Define the terms event marketing • Event Marketing: a designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization • Perishable • Promotes and sells a unique experience • It is produced and consumed at the same time • American Idol

  10. Identify types and categories of events • Corporate Events • Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel • Private events: weddings, birthdays, family events, anniversaries

  11. Discuss benefits ascertained from the development of the event marketing. • Start a dialogue: face to face marketing • Personal connection: builds trust • Immediate fulfillment • Brand awareness

  12. Define the term Entertainment Marketing • Entertainment Marketing: Involves the use of entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.

  13. Do you recognize these logos? • Sports Logo Game

More Related