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Target Environmental Scan by Sasha Ferguson, Lauren Cline

Learn about Target's strengths such as employee work-life balance and top sales days, weaknesses like lack of variety in generic foods, opportunities in giving back to education, and threats such as economic downturns and competitors. Understand Target's customer base, financials, and strategies.

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Target Environmental Scan by Sasha Ferguson, Lauren Cline

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  1. Environmental Scan By: Sasha Ferguson, Lauren Cline, Katrice Frazier, Corey Wise, Eric Nally

  2. Strengths Employee balance between work and life Top Sales Days: Mothers Day, Black Friday, Easter Clothing One stop shopping December spending P-Fresh Section Community Involvement Team Members Red Card Military & Veteran Support

  3. Weaknesses Lack of variety in generic foods Wal-Mart Competition National Not Global High Turnover Target does not have many weaknesses

  4. Opportunities Internships On track to reach a total of $1 billion in giving to education—with a focus on reading—by the end of 2015 Undergraduates 5% profit is given to the community National Customer Base Pricing Strategies

  5. Threats Spending budgets Wal-Mart & Kroger Competitors Complaints Obstacles Economy Weaknesses Economic Downfall Recession

  6. 5 year Stock Price For Target

  7. Income Statement For TGT

  8. 355,000 Employees

  9. Q & A Q: Who is Targets Targeted customers? A: Women 30-40 years of age with children (housewives) Q: What section of target provides the most income? A: Clothing Q: Is your customer base local, national, or global? A: National

  10. Expect More, Pay Less

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