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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 7,468 +8.7% 6,550 +46.8% 3,633 3,116 +2.5% +10.2% 2,164 2,451 1,833 +125.5% 1,338 1,221 +54.9% +12.2% +2.7% +5.5% 916 411 +103.5% +30.8% Source: NRS PADD: NRS Apr12-Mar13 + comScoreMar2013

  5. Weekly newsbrand readership (Print & Online) 000s 13,212 11,550 +8.2% +34.7% 8,127 +5.1% 6,522 +14.5% 4,917 5,446 3,906 +69.3% 3,257 +99.5% +11.8% 2,656 +5.2% 2,812 +16% 1,682 +93.1% +44.2% Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  6. Monthly newsbrand readership (Print & Online) 000s 21,771 19,024 +16% +68.4% 14,629 12,601 12,096 11,259 +11.2% +192.1% +34.6% 7,849 +156.2% 6,274 5,563 +25.8% 4,808 +7.9% +35.5% +153.5% 2,861 +63.5% Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  9. % Readership by age 5.84m 7.07m 6.83m 7.22m 6.50m 8.44m 5.14m 6.09m 5.92m 7.77m 5.63m 5.25m 3.59m 3.42m 2.95m 5.75m 3.45m 3.32m Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  10. % Readership by gender 21m 19m 12m Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  11. % Readership by social grade 13m 10m Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  12. % Readership by working status 18m 24m 16m 8m 10m 12m Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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