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Learn how to conduct a successful SEO audit for your website by identifying technical issues, analyzing on-page elements, assessing backlinks, and improving overall search engine visibility.
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HOW TO CONDUCT A SUCCESSFUL SEO AUDIT FOR YOUR WEBSITE?
For businesses in the UK looking to improve their online presence, investing in Seo Agency Manchester can be a wise choice. These services can help pinpoint areas for improvement and implement strategies to boost website visibility, ultimately driving more traffic and potential customers to the site. this article, we'll explore the steps involved in conducting a successful SEO audit for your website. introduction
Check for Indexing Issues To verify if your pages are indexed, access Google Search Console and navigate to the "Pages" report in the "Index" section. This report provides a graphical representation of your pages based on their indexing status. Pages not indexed are not visible to Google, leading to potential ranking issues. It's crucial to regularly monitor indexing status to ensure all essential pages are included in Google's database.
Check for Duplicate Versions of Your Site Ensure Google indexes only one version of your site by checking for duplicate URLs. Variations in URLs, such as the presence of "www" or differences in HTTP and HTTPS protocols, can result in multiple versions indexed. Consolidate versions by setting preferred URLs through canonical tags and proper redirection. This ensures Google prioritises indexing the correct version, preventing confusion and maintaining consistent search engine visibility. duplicate being
Run a Site Crawl Conducting a thorough SEO audit involves simulating Google's crawling process to uncover potential issues with your pages. Utilise a website SEO auditing tool like Site Audit to perform a comprehensive site crawl. This enables you identify and address various issues that may affect your site's visibility and performance search engine results.
Check for Manual Actions Keep a close eye on your site's compliance with Google's spam policies to avoid receiving manual actions. These actions can significantly impact your site's rankings until they are resolved by Google. To check for manual actions, access Google Search Console and review any notifications or messages regarding potential violations. Address any identified issues promptly to regain lost rankings and maintain a positive reputation with Google.
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