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How to Do SEO Audit of Your Website

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  1. How to Do SEO Audit of Your Website Created By EZ Marketing Tech +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  2. What Is SEO Audit? Site audit, simply, means finding out what’s the current condition & overview of an website and finding out rooms for improvements! +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  3. Why You Need to do SEO Audit • Know the current health status of your website • Identify the issues/problems that reduces your website’s online visibility • Doing SEO in the right way through optimizing your website for search engines. • Improve your sales, conversions, leads • Increase the possibility of getting large volume of targeted online traffic • Find out if all your web pages can be crawled and indexed by search engines. • Learn about your competitors and how to stay ahead of them! +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  4. SEO Audit • Start With Google: Do a “Site:Domain.com” search in Google to find out: • How many pages are returned in SERP • Is the homepage showing up as the first result • If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  5. Contents Check List Title: Are your content’s titles catchy? Including keywords in contents? Content Length: Contents need to be 400+ words. Keyword Targeted Content: Site’s contents are being written targeting main keywords of your website? Keyword Density: Keywords density need to be with 1.5%-2%. User Friendly: Is the text broken down into easy to read paragraphs? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  6. Contents Check List • Duplicate Contents: Are you copying contents from others? Do you already have duplicate contents in your website? • You can use tools like SmallSEOtools.com or copyscape.com to check plagiarism of your contents. Even you can check content’s uniqueness by searching manually in Google! • Internal Linking: Are you giving sufficient backlinks to related contents of your website? • External Linking: • Is there any outbound links on your website? • If so, do they pointed to relevant quality websites? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  7. Meta Tags Check List • Meta Title: Meta titles should include main keywords and unique. Length need to be within 55-60 characters. • Meta Description: Keywords must be included in descriptions. Must be unique. Description length needs to be within 155-160 characters. • Meta Keyword: No longer a ranking factor. So not necessary to use. Instead, this practice may reveal your targeted KWs to your competitors. • Heading Tags: Heading Tags are 6 types (H1, H2…H6). For better result, use at least First 3 heading tags (H1,H2,H3) in your targeted page. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  8. Check List • URL Structure: • No excessive parameters or session ID’s • URLs exposed to search engines should be static. • Sitemap: • Already has a XML sitemap? • If yes, how well it has been optimized? • Did you submitted the XML sitemap to Google Webmaster Tool? • Robots: • Do your website has a perfectly optimized robots.txt file? • Has the entire site or important content been blocked via the robots.txt? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  9. Check List • URL Canonicalization: • Either WWW or Non-WWW version of site is specified in Google Webmaster Tools • In case if you don’t know how to fix canonicalization from cPanel: http://www.htaccessbasics.com/force-www-nonwww-domain/ • Cannibalization: Refers to using the same title for all pages of a website for better ranking. Also using the same anchor text while building links for different pages. • Make sure that each targeted pages have unique and different page titles and descriptions. • Image Alt Tags: • Whether image tags have been used with all images • Numerous tools are available for checking image alt tags of a website like http://tools.seochat.com/tools/broken-links-images-tool/ +1 (347)-507-5471| contact@ezmarketingtech.com | www.ezmarketingtech.com

  10. Off-Page Check List • Loading Speed: • Whether the website taking longer time to load (standard loading time is around 2-3 seconds) • Check loading speed by using tools like: • https://developers.google.com/speed/pagespeed/insights/ • http://tools.pingdom.com/fpt/ • Backlinks Number & Source: • Check the backlinks number and quality • Whether backlinks are coming from relevant websites. • Check anchor text variation • You can use backlink checker tools like • https://ahrefs.com/ • http://www.backlinkwatch.com/ • http://moz.com/researchtools/ose +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  11. Off-Page Check List • Broken Links: Broken links are those which no longer work now. Broken links usually create when the link pointing to a web page that has been moved or deleted. • Social Engagement: • Check social engagement to measure popularity of that website • You can use social engagement measuring tools like http://www.seocentro.com/tools/search-engines/link-popularity.html • Site Audit Tools: There are some really great site audit tools with which you can easily audit a website within minutes! Some tools are: • http://seositecheckup.com/ • http://www.seoptimer.com/ • http://www.woorank.com/ +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  12. Thanks a Lot for Reading This Presentation  This Presentation is created by EZ Marketing Tech. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com

  13. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com