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Crafting Effective Proposals: Balancing Practical Solutions and Policy Action

This guide explores the essentials of creating persuasive proposals focusing on both practical and policy-oriented solutions. With a clear three-part structure—identifying the problem, proposing a solution, and justifying it—this approach emphasizes the need for emotional appeal (pathos) and strategic reasoning. It highlights potential concerns about conservatism, unpredictability of future consequences, and the importance of cost-benefit analysis. Utilizing claim-type strategies and addressing "stock issues," this guide equips you with the tools to justify your proposals convincingly.

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Crafting Effective Proposals: Balancing Practical Solutions and Policy Action

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  1. Proposal Arguments “We should/ should not do X”

  2. Practical vs. Policy Proposals • Practical: “narrow, local, and concrete” proposals (W.A. 308). • Policy: “concerned with the broad outline and shape of a course of action” (308).

  3. Three-Part Structure • 1) describe the problem: must convince audience that a problem really exists • 2) propose a solution: must elaborate on specifics • 3) justify your solution: must convince audience that your proposal should be enacted

  4. Concerns • Proposals require pathos. • People are naturally conservative. • Future consequences are unpredictable. • Consequences are hard to calculate: cost-benefit analysis may be necessary.

  5. Proposal Strategies • Claim-type strategy: • employ causal, resemblance, and categorical claims to generate reasons for implementing your proposal: • “we should (not) do X because it will cause Y” • “we should (not) do X because doing X is the same as doing Y” • “we should (not) do X because X is a Y”

  6. Proposal Strategies, cont. • “Stock issues”: • Is there really a problem to be solved? • Will the proposed solution really solve the problem? • Can the problem be solved more simply? • Is the proposed solution practical? Can it be implemented? • What might the unforeseen consequences be?

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