Lecture 2 Destination Management. Dr . Petros Kosmas , Lecturer Varna Free University BA Tourism Management Nicossia , 2011. Lecture Two.
Dr. PetrosKosmas, Lecturer
Explores the issues involved in the developmentof new attractions, including feasibility studies, financing, business planning and project management.
Development of visitor attractions
Feasibility study objectives(main ~ and additional ~)
Feasibility study contents(market analysis, site selection and funding)
Sourcing information(quantitative & qualitative research; primary & secondary data)
Factors influencing success of visitor attractions(organization and its resources, product, market and management)
Funding/financing visitor attraction projects(direct & indirect funding from private, public and voluntary sector)
The Business Plan is usually a follow-on from a Feasibility Analysis;
It incorporates information compiled for the feasibility analysis;
Establishes a clear guideline for future development of the business;
Must be seen as a working document that is used to regularly measure performance;
A business failing to plan, is a business planning to fail.
Identify what business you are in;
To determine where you are now;
Determine where you want to be in the future- 12 months / 3 years / 5 years(clear, measurable objectives);
Identify how to get there- how do you achieve those objectives?(action plan);
Job inquiries, resume handling, etc.;
Job descriptions: skill requirements, task outlines, performance criteria, regular review procedures;
Training and skill development:in-house, on-the-job, external;
Salary and pay management, taxation, workcover, etc.
Is a critical part of the successful day-to-day operation of a tourism business;
Allows staff (and management):clear understanding of the tasks that need to be conducted to run the business efficiently;
Allows management:the ability to plan, document, review and update operational issues;