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Understanding the BCG Matrix: Market Growth and Relative Market Share Strategies

The BCG Matrix, developed by the Boston Consulting Group, is a strategic tool used to analyze a company's product portfolio based on market growth and relative market share. It categorizes products into four quadrants: Stars, Question Marks, Cash Cows, and Dogs. By assessing these categories, businesses can make informed decisions about resource allocation, investment, and strategic planning to optimize their product offerings and drive growth.

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Understanding the BCG Matrix: Market Growth and Relative Market Share Strategies

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  1. BCG-matrisen ? Markedsvekst Relativ markedsandel

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