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The New Portable Court New Promotions New Ideas …and a New Direction

The New Portable Court New Promotions New Ideas …and a New Direction. Presented by Joe Garcia Executive Director AUWP. My background,and the creation and marketing of wallyball The first portable court and events The results of the first portable court. The industry today

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The New Portable Court New Promotions New Ideas …and a New Direction

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  1. TheNewPortable CourtNew PromotionsNew Ideas…and aNewDirection Presented by Joe Garcia Executive Director AUWP Summit In The Rockies - September 5, 2003

  2. My background,and the creation and marketing of wallyball The first portable court and events The results of the first portable court The industry today A new direction, new ideas, and a new court What it costs and who pays for it My Purpose Here Today Summit In The Rockies - September 5, 2003

  3. My Background • Began playing racquetball in 1976 • Managed several clubs, became a teaching pro and created the sport of wallyball Summit In The Rockies - September 5, 2003

  4. History of Wallyball • Created in 1979 in Calabasas, California • AMF Voit manufactured the first wallyball • National motor home tour launched popularity • Several million players worldwide Summit In The Rockies - September 5, 2003

  5. History of theFirst Portable Court • Texas court manufacturer • Instead of bringing the consumer to the clubs, take the health club to the consumer • A rendering worth $250,000 Summit In The Rockies - September 5, 2003

  6. Sponsors of theFirst Portable Court Dupont Lucite, Head Sports, Penn, Ektelon, Converse, Finn USA, Z Leader, Fiberesin, RMA, Esco Lighting, National Racquetball, AARA Squash News, Exerflex Summit In The Rockies - September 5, 2003

  7. Santa Anita Fashion Park MallArcadia, Calif. August 1987 • 6 workers took nearly 4 days to assemble the court Summit In The Rockies - September 5, 2003

  8. Santa Anita Fashion Park MallArcadia, Calif. August 1987 Summit In The Rockies - September 5, 2003

  9. Santa Anita Fashion Park MallArcadia, Calif. August 1987 • 300,000 spectators & over 1,000,000 impressions • 6-day exhibition • Television & print • Professional exhibitions in racquetball, wallyball & squash Summit In The Rockies - September 5, 2003

  10. The Toronto Golf & Racquet Show Toronto, Canada August 1988 • Consumer show featuring golf, tennis, squash & racquetball • 3-day event that drew nearly 100,000 spectators • Television & print Summit In The Rockies - September 5, 2003

  11. Review of the Portable Court After Two Events • Cost prohibitive • Takes too long to assemble and dismantle • Difficult in adjusting court to various venues and environments • Limited viewing and capabilities • A new court had to be built Summit In The Rockies - September 5, 2003

  12. A New Portable Court Prototype Summit In The Rockies - September 5, 2003

  13. World Corporate Games San Francisco, Calif. Nov. 1988 • 14-day corporate Olympics with 10,000 athletes competing in 20 sports from all over the world • The court hosted racquetball and squash events at the Justin Herman Plaza in the Embarcadero Summit In The Rockies - September 5, 2003

  14. World Corporate Games San Francisco, Calif. Nov. 1988 • Nearly 100,000 commuters per day passed by the court for the 14-day event • The 3 major networks covered the assembly of the court, the matches and interviewed athletes from all over the world Summit In The Rockies - September 5, 2003

  15. The Presentation To Build a New Court and National Tour After two and half years of work, an invitation-only dinner was hosted on the court for all the current and potential sponsors, proposing to build a new court and launching a national tour Summit In The Rockies - September 5, 2003

  16. The Sponsors and Industries Response Summit In The Rockies - September 5, 2003

  17. What Can We Do to Change The Course of Racquetball and the Industry? • Create a vision • Develop a new version of racquetball • Build a new state-of-the-art portable court that will be utilized for a national promotional tour and other events • Fund a private investment group that will build the court and develop and manage the national tour Summit In The Rockies - September 5, 2003

  18. Creating a Vision • What do you envision for racquetball? • You cannot create what you have not envisioned • Vision creates change & change creates growth • Thinking outside the box, the comfort zone… and the definition of insanity Summit In The Rockies - September 5, 2003

  19. Versions of other sports The reality of sports, television and sponsorship Racquetball’s appeal to the viewer A combination of squash, handball and racquetball Slower game--new equipment Tin, scoring system & three point play Develop a New Version of Racquetball Summit In The Rockies - September 5, 2003

  20. Increase television viewing appeal Increase potential of generating major corporate sponsors and prime-time television Develop new markets and players Generate new equipment and apparel sales Increase court usage and demand for new courts Generate new memberships for clubs and USRA Benefits of Developing aNew Version of Racquetball Summit In The Rockies - September 5, 2003

  21. Build a NewState-of-the-ArtPortable Courtthat will be utilizedfor aNational Promotional Tour and Other Events Summit In The Rockies - September 5, 2003

  22. Existing and Previous Courts Summit In The Rockies - September 5, 2003

  23. The Court Company A four-wall clear acrylic court on a 36” inch pedestal The court can be assembled and dismantled in 36 hours or less The court will travel and be stored in its own customized trailer with sponsor signage The court will have an internal and external sound and lighting system Envision The New Portable Court Summit In The Rockies - September 5, 2003

  24. Several fixed video cameras placed strategically inside the court Plasma screens Two digital handheld video cameras to capture action from outside the court and the spectators Hand held monitors that spectators hold and view instant replay, take polls, and gather data A mixing and editing board to broadcast the action on the court to the spectators Envision The New Portable Court Summit In The Rockies - September 5, 2003

  25. Health clubs in the community conducting free fitness seminars and giving away trial memberships Kids holding a racquet for the first time and playing on the court A traveling racquetball historical museum Ad agency conducting a media campaign Spectators entering raffles and taking home free samples and literature Local media celebrities receiving a lesson from the world’s best racquetball players Envision The New Portable Courtin a Shopping Mall Summit In The Rockies - September 5, 2003

  26. Generate interest and exposure for the new version of racquetball and receive immediate consumer feedback Drive traffic into the clubs and increase memberships Increase brand awareness for sponsors Sponsor product sampling Mass media exposure 10 events the first 18 months Between 1-2 million impressions per event Largest promotion and public relations event ever conducted by the fitness industry Envision The Benefits Summit In The Rockies - September 5, 2003

  27. Envision the Future Potential • A resurgence of interest in the fitness industry and racquetball’s popularity of the ‘70s • Racquetball-only facilities • Unmanned electronically operated pay-as-you-play facilities with reservation and payment options from your home computer • Professional racquetball leagues in both versions • New associations and publications Summit In The Rockies - September 5, 2003

  28. What Does It Cost? • $1,500,000 • Complete construction, equipment, marketing/advertising, transportation costs for 10-tour stops and 18 months of operational costs from date of funding investment group • Does not factor in any sponsorship revenues Summit In The Rockies - September 5, 2003

  29. How Do We Start and When Do We Begin? • We’ve already started and we have already begun! • Putting the cost into perspective Summit In The Rockies - September 5, 2003

  30. Increase television viewing appeal and spectator following Generate major corporate sponsors and prime time television Develop new markets and players Increase court usage and generate demand for new courts Generate new members for clubs and USRA Generate new equipment sales Launch a promotional campaign to introduce the new version of racquetball Launch an national 18 month advertising and public relations campaign Summary of What $1,500,000 Will Buy Summit In The Rockies - September 5, 2003

  31. What’s Your Vision? OR Summit In The Rockies - September 5, 2003

  32. Joe Garcia P.O. Box 19697 Reno, NV 89511 (775) 849-9488 voice (775) 849-9498 fax joe.garcia@charter.net Jerry Jones CPA 3616 Hemlock Way Reno, NV 89509 (775) 828-0767 voice (775) 828-4034 fax Jerryjonescpa@aol.com The Investment Group Team This presentation contains confidential and proprietary information.  All such information shall be used by the recipient only for assessment of the feasibility of the proposed transaction and in furtherance of such transaction if it occurs and for no other purpose.  No confidential or proprietary information from this presentation shall be used by recipient for any commercial or other purpose whatsoever without the specific prior written consent of Joe Garcia. Summit In The Rockies - September 5, 2003

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