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Web and Social Media Institute

Web and Social Media Institute. All sessions are here in Wilson A. Brought to you by…. AIDS Education and Training Centers AETC National Resource Center Northwest AETC TARGET Center AIDS.GOV. Web and Social Media Institute 101: Starting the Conversation. Today’s Presenters.

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Web and Social Media Institute

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  1. Web and Social Media Institute All sessions are here in Wilson A

  2. Brought to you by… • AIDS Education and Training Centers • AETC National Resource Center • Northwest AETC • TARGET Center • AIDS.GOV

  3. Web and Social Media Institute 101: Starting the Conversation

  4. Today’s Presenters • Judy CollinsAETC National Resource Center (AETC NRC) • Bruce MaederNorthwest AETC • Jenna Kah Bardwell AETC NRC • Nicolé Mandel, Moderator AETC NRC, TARGET Center

  5. Learning Objectives • By the end of this session, participants will be able to: • Improve their online presence by featuring high-value content • Work with technical staff or contractors to establish 1-3 new online tools for their organizations • Orient colleagues to the basic operations of 3-5 online tools

  6. Overview of Session • Some questions • Introduction to popular formats • Planning tools • POST approach • Planning in practice: case study • Debrief

  7. Me and the Web My comfort with using the web as a consumer of information & education • not comfortable • somewhat comfortable • mixed experience • comfortable • very comfortable

  8. Me and the Web My comfort with using the web as a provider of information & education • not comfortable • somewhat comfortable • mixed experience • comfortable • very comfortable

  9. Me and Social Media: Facebook • I don’t have an account • I have an account but don’t really check it • I’m on at least every week or so • I post a fair amount and comment on my friends’ status • I think I’m addicted…

  10. Me and Social Media: Twitter • I don’t really even know what it is… • I know what it is, but don’t have an account • I have an account • I’m on at least every week or so • I tweet and retweet fairly often • I think I’m addicted…

  11. Your Ryan White Program We have: • A website • A Facebook page • A Twitter account • More than 1 of the above • None of the above or other

  12. Pecha Kucha #1 What is Social Media?

  13. Pecha Kucha #2 Tour of the Most Popular Social Spaces

  14. Questions and Answers

  15. Tools: the wheel has been invented Fact Sheets • Learn the basics & get inspiration Planning Guides • Sort out your priorities and objectives • Assess your organization’s capacity • Create a plan Training • Build staff skills and keep improving

  16. POST Approach Bernoff The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1, 2009.

  17. POST Approach: People • Who are you trying to reach? • What do you know about how/if they use social media? • How can you find out more?

  18. POST Approach: Objective • What do you want to accomplish with social media? • How might social media support your organization’s mission and/or communications plan?

  19. POST Approach: Strategy • How might social media support your organization’s overall outreach and communications strategies? • How will you get your organization to embrace your social media effort? • Is there an “offline” component that you need to support/connect to, such as your community advisory board, special events, education and testing campaigns, or fundraising?

  20. POST Approach: Technology • What technology do you need to support your objectives? • What do you have the capacity to implement?

  21. Exercise: What Should This Program Do in the New Media Sphere? Instructions: • Choose a case, and form in groups • Use the worksheet to start the social media plan for your organization • Indicate where you may need more information • Report back and discuss

  22. Exercise Debrief • What audiences make sense for your program? • Did you come up with goals? • How might social media relate to your organization’s communications strategy? • Which technology or platform are you considering? • What else do you need to know? • And how can you find it out?

  23. Thank you! and, enter our raffle!!

  24. Web and Social Media Institute 201: Maximizing Your Impact • Tuesday 11/27 at 1:30 301: Measuring Value • Wednesday 11/28 at 10:00 All sessions are here in Wilson A

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