“making love since 2015” Mony Chim , Nick James, Elizabeth Rodriguez, Agnes Wong - PowerPoint PPT Presentation

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“making love since 2015” Mony Chim , Nick James, Elizabeth Rodriguez, Agnes Wong

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  1. “making love since 2015” MonyChim, Nick James, Elizabeth Rodriguez, Agnes Wong

  2. What is truematch.com ? • 96 million singles over 18 in US • New genome technology • legitimate matchmaking potential • Service features

  3. Industry Analysis • Expected to be a $1.65 billion industry by 2012. • Over 120,000 marriages credited to online websites. • Gene therapy is expected to reach a worth of $316 million by 2015.

  4. Industry Analysis Cont. • Weaknesses- potentially a higher initial cost compared to our competition. • Strengths- Scientific approach which is more accurate than our competitors methods.

  5. Competitive Analysis • Minor competitor- eHarmony.com • 20 million members • Monthly fee is $59.99 • Major competitor- Match.com • 29 million members • Monthly fee is $29.99

  6. Competitive Analysis Cont. • Advantages: • We use a scientific approach-gene therapy • We find our clients match for them • Disadvantages: • Higher initial cost, but our one-time gene therapy fee will be kept in our data base as long as we exist.

  7. Industry Growth

  8. What do people want? • Something new • Results • Exclusivity

  9. Marketing • Go big! • 2 million customers first year • Hire Geisheker marketing firm • Free stuff • Cooperation with related businesses

  10. 1st Year Financial Analysis • Cost breakdown: • Total = $140m • Projected Revenue: • Total = $130m

  11. Growth projection

  12. Long term • Cost of genome will go down • More accessible for customers • Less profits from referrals • Further develop relationship advising due to profitability there • Customer retention • Increase marketing to ensure customer replacement.

  13. Exit strategy • Faulty projections or assumptions • Buyout from e-harmony or match.com