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Education and Outreach Campaign: Website & Preliminary Creative Concepts

This comprehensive campaign aims to promote health insurance for all citizens, focusing on adults aged 18-49 in Delaware. Starting on August 19, a mass media initiative will be launched across various platforms, including television networks like A&E, CNN, and ESPN, as well as radio stations statewide such as WJBR-FM and WDSD-FM. In addition to traditional media like billboards and information cards, the campaign will leverage digital platforms such as Google Search, Facebook, and YouTube pre-roll ads. With a strategic distribution plan targeting barber shops, grocers, and clinics, the campaign seeks to educate and engage the community in accessing essential healthcare services. The creative concept emphasizes inclusivity and accessibility, with a focus on delivering quality healthcare solutions to all residents of Delaware.

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Education and Outreach Campaign: Website & Preliminary Creative Concepts

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  1. Education and Outreach Campaign:Website & Preliminary Creative Concepts

  2. Logo Design

  3. Website (ChooseHealthDE.com)

  4. Creative Concept: Health insurance for all.

  5. Print ad

  6. Billboard

  7. Information card Front Back

  8. Media Plan

  9. Mass media campaign: Begins on August 19

  10. Television Comcast Cable: All Delaware Zones Primary Demos: Adults 18-24 and Adults 25-49 Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU Network: WBOC and EBOC (CBS and FOX affiliates in Southern Delaware) WMDT (ABC affiliate)

  11. Radio Stations statewide including: StationFormat WJBR-FMAdult Cont. WSTW-FMCHR WDEL-AMNews/Talk WXCY-FMCountry WDSD-FMCountry WJKS-FMUrban

  12. Radio Stations statewide including: StationFormat WAFL-FMAdult Hits WNCL-FMOldies WQHQ-FMAdult Contemporary WXDE-FMNews/Talk WWFG-FMCountry

  13. Out of Home • Rotary Billboards • Bulletins • Posters • Transit • Bar Coasters • Cash Jackets

  14. Non-Traditional 2’x 5’ Vinyl banner stands with “Take One” brochure holder Distribution 50 Barber Shops and Hair Salons 29 Independent Grocers/Markets 21 Walk-In/Immediate Care Clinics

  15. Print News Journal News Journal Sticky Note Delaware State News Dover Post/Middletown Transcript Sussex County Post Seaford/Laurel Stars Cape Gazette Milford Chronicle/Harrington Journal Smyrna Clayton Sun Times Out & About Spark Weekly

  16. Spanish Language Media Radio WUS-AM (La Exitosa 930) WJWL-AM (Maxima 900) Print El Tiempo Hoy en Delaware Pueblo de Dios en March Delaware Hispano

  17. Digital Media Delaware Online • Display Ads Pandora • Commercial • Audio • Display Ads Goodway Group (Ad Network) • Video (pre-roll and in-stream) • Display Ads Mobile Fuse • In-app video • Ads • Targets tablet and handheld devices Google Search Video Display Bing Search Facebook PPC Ads YouTube Pre-roll, Companion Ads Everyday Health Display Ads Video

  18. Evaluation and Reporting

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