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Digital Marketing

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Digital Marketing

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  1. Strategies for Success: Mastering Digital Marketing

  2. Learning Points • What is Digital Marketing ? • Importance & benefits of digital marketing. • What does Digital marketing works ?

  3. What is Digital Marketing? Digital marketing encompasses all marketing efforts that use the internet or an electronic device. It includes a wide range of activities and strategies designed to reach and engage with target audiences online. Here are some key components of digital marketing:

  4. Importance & benefits of digital marketing. • Better Brand Awareness • Wide Customer Reach • Increased Customer Engagement • Real-Time Customer Feedback • Data-Driven Decision-Making • Greater Market Share • Cost-Effectiveness

  5. What does Digital marketing works Digital marketing involves creating and sharing content through digital channels, like websites, social media, and email, and then promoting that content using various strategies. The goal of digital marketing is to identify and target a specific audience with personalized messages that convert. Here are some types of digital marketing:

  6. Website planning and creation Types of website Essential of a Website Planning a website Professional appearance Different between dynamic & static website

  7. Types of website • Websites can be broadly classified into three main types:  • static websites • dynamic websites • e-commerce websites •  Each type has its own characteristics, advantages, and use cases. 

  8. Planning a website • How to plan a website in 7 steps • 1. Identify your website goals • 2. Identify your target audience • 3. Define your unique selling proposition • 4. Secure a domain name and hosting • 5. Pick a website builder • 6. Create and collect design elements • > 7. Create content for your core website pages

  9. . Identify your goals Clear site navigation and architecture Craft the perfect home page Craft the perfect home page Mobile-friendly version  Importance of  ‘about us’ Content is king Excellent visual design Robust CMS and backend infrastructure Tracking of conversions Smart marketing strategy Poised and perfect Define metrics and reviewst Essential of a Website 14 essential elements of a good website –

  10. Thank You

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