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Evaluation of Tourism Events: a critical review with a view to sustainability. Prof. Jack Carlsen Curtin Sustainable Tourism Centre Western Australia . Overview. Expert survey of event evaluation criteria* Post-event results reviewed Evaluation by TDAs

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evaluation of tourism events a critical review with a view to sustainability

Evaluation of Tourism Events: a critical review with a view to sustainability

Prof. Jack Carlsen

Curtin Sustainable Tourism Centre

Western Australia

overview
Overview
  • Expert survey of event evaluation criteria*
  • Post-event results reviewed
  • Evaluation by TDAs
  • Future trends in ‘greening’ of events
  • Criteria for sustaining events
  • *Carlsen J, Getz, D and Soutar, G (2000) ‘Event Evaluation Research’. Event Management 6 (4) pp. 247-257
current approaches to national event evaluation
Current Approaches to National Event Evaluation
  • Economic impact at the national level
  • Number of international visitors
  • Additional Bed nights (occupancy rates)
  • Total attendance
  • Additional investment
  • Employment creation
current approaches to state regional event evaluation
Current Approaches to State/Regional Event Evaluation
  • Economic impact at the state level
  • Economic impact at the city/community level
  • Number of interstate visitors
  • Direct visitor expenditure
  • Value of media coverage
  • Financial results (profit/loss)
  • Sponsor satisfaction
  • Cost benefit analysis
  • Yield per visitor
limitations of event evaluation
Limitations of Event Evaluation
  • Outcome based – not formative or process oriented
  • Economic outcomes
    • Many technical problems
    • Estimation of visitation
    • Aversion and switching
  • Temporal scope – short-term instead of long-term
sustainable event evaluation
Sustainable event evaluation
  • Pollution (air, water, noise, waste)
  • Energy use patterns
  • Environmental audits
  • Energy efficient facility design
  • Conservation and environmental education
  • Greening of event suppliers (eg. Visy)
  • Event transportation
  • Community (socio/cultural) benefits
  • Increased volunteerism
  • Increased skills in events workforce
summary
Summary
  • Event evaluation needs to move beyond short-term, outcome based economic estimates
  • Create and design sustainable events through use of sustainability criteria at the formative, process and outcome stages