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Milk it Awards 2013

Milk it Awards 2013. Milk Boom Boom !. Project Manager/Strategist. An organised task master and overseer who’ll work behind the scenes to keep everyone on time and on task. This person is responsible for impressing the client with the end product! Shauna Walsh. Media Director.

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Milk it Awards 2013

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  1. Milk it Awards 2013 Milk Boom Boom !

  2. Project Manager/Strategist An organised task master and overseer who’ll work behind the scenes to keep everyone on time and on task. This person is responsible for impressing the client with the end product! Shauna Walsh

  3. Media Director This savvy someone will research and plan where the advertising will go. Where will the target market be looking? Mikeala O’ Keeffe

  4. Research Director An inquisitive individual who can head up research – what’s the product, the competition and who’s the target market? Who are you trying to reach and what will influence them? Larissa Connolly

  5. Creative Director A creative organiser; this person will work closely with the designer and copywriter to put the creative part of the Milk It! campaign together and to tweak it if needs be! Emma Sharpe

  6. Creative Director & Designer A creative organiser; this person will work closely with the designer and copywriter to put the creative part of the Milk It! campaign together and to tweak it if needs be! Emma Sharpe

  7. Copywriter A poet or word-master who’ll craft the language of your Milk It! campaign, be that nifty slogans, arresting dialogue or lively limericks! SimonaMikalcova

  8. Round 2 We have until Friday 1st March to activate our campaign

  9. Stage 1 - Research Initial questionnaire (from round 1) – Analysis of this questionnaire to be carried out. Secondary survey – questions to be decided upon, questionnaire to be typed, distributed and analysis. Nutritional research – to be conducted

  10. Buzz groups Shauna – Nutritional research – Daily dish on dairy. (Laura and Aisling) Mikeala – 5 Questions in relation to media advertising. ( Ruth ans Amy) Emma – 5 questions in relation to influences on beverage choices. (Hayleighand Shannon) Larissa – 5 questions in relation to current consumption of milk / fizzy drinks. (Rachel) Simona - 5 questions in relation to nutritional information on milk. (Chloe and Kim)

  11. Launch Day Date: - Tuesday 5th February Venue: - St. Patrick’s College

  12. Launch Day Tasks Shauna –(Laura and Aisling) Mikeala –( Ruth ans Amy) Emma – (Hayleighand Shannon) Larissa – (Rachel) Simona - (Chloe and Kim)

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