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Media Literacy and Branding: A Unified Approach for Public Service Messaging

Explore the challenges faced in conveying powerful messages through media, the importance of branding in communication, and how public service announcements can drive positive social change. Learn how to engage with local media effectively to spread awareness and educate the public.

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Media Literacy and Branding: A Unified Approach for Public Service Messaging

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  1. Getting Out The CD Coalition Message Angelo M. Valente, Media Chair Partnership for a Drug-Free New Jersey June 30, 2009

  2. Agenda • The Challenges We Face • Branding:“Name of the Game” • www.starttalkingnj.com • Media Relations

  3. Local Challenges…

  4. Challenges in the Media… As kids interact with media they absorb knowledge about the world, themselves and others. Media convey messages about values, power and authority. Source: Ontario Media Literacy Resource Guide

  5. Toddler and Pre-School Age

  6. Television

  7. Bravo’s Summer 2009 Hit Series NYC Prep

  8. Music

  9. Top 20 Hit of the Summer 2009

  10. Non-Traditional Media

  11. Chat Rooms, Message Boards and Blogs

  12. Not a New Problem Yankee Stadium Circa 1939

  13. They Are Watching.. Are You?

  14. “Name of the Game” A Unified Approach

  15. The ABC’s of Branding

  16. www.starttalkingnj.com

  17. Expert Articles

  18. Media Relations

  19. Public Service Announcements What is a PSA? Public service announcements are commonly defined as "advertising that serves the public interest." The majority of public service announcements (PSAs) run as a community service at no charge by the media. The objectives of these ads are education and awareness of significant social issues in an effort to change the public's attitudes and behaviors and stimulate positive social change.

  20. PSAs: Who to Contact? • Be sure to contact local community newspaper editors, many of which live within your community and care about your issues. The same is true for local cable television operators. • Know the policies of individual publishers. Some do not accept PSAs, or have specific criteria. • Ask what type of media is required? To who’s attention should it be sent?

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