1 / 12

Tech-Sector

Tech-Sector. advisory group inc. Tech Marketing and Corporate Structure Advisory Services. Tech-Sector. advisory group inc. Overview of the Business. Consultation/Advisory Services (Tech Marketing and Corporate Structure) for Start-Up and Growing High-Tech Organizations

latif
Download Presentation

Tech-Sector

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tech-Sector advisory group inc. Tech Marketing and Corporate Structure Advisory Services

  2. Tech-Sector advisory group inc. Overview of the Business • Consultation/Advisory Services (Tech Marketing and Corporate Structure) for Start-Up and Growing High-Tech Organizations • Expert “Informed Outsider” perspective remains objective • Provides quality Strategic Management talent minus full-time burn • Market Research and Analysis expertise, resources and services (PreStart™) “Product to Market” validation prior to “Go to Market” • “Go to Market” phase project-oriented services offerings • UpStart™ Strategic Marketing package for new/start-up organizations • ReStart™ Strategic Marketing package for existing/growing entities • Contracted, retained on-going strategic advisory role and services 2

  3. Tech-Sector advisory group inc. Our advisory services and focus • Sales Plans • Sales Training • Use of Tools • Channel Dev. • Support Structure • Pre-Sales Definition • Post-Sales Definition • Customer Feedback (CRM) Sales Support Services TSAG Advisory Role External Focus Internal Focus Marketing Product Development • Messaging • Sales Tools • Promotion • 3rd Party Ink • Market Research (Validation) • Features & Functions • Enhancements • Versioning 3

  4. Tech-Sector advisory group inc. Our advisory services and focus(Structuring the Organization for Success) Corporate Structure Sales Support Services TSAG Advisory Role Marketing Product Development • Investment Process • Fiscal Health Plan • End-Game Strategies • Investor Relations 4

  5. Tech-Sector Tech-Sector advisory group inc. advisory group inc. Our advisory services (extended with the“tech-sector advisory alliance” ) Client Consultation Strategic Direction Develops and Creates Develops and Creates Corporate Structure/Plan Marketing Plan/Messaging Seamless resources needed to execute tsaa Seamless resources needed to execute (Public Relations and Promotion) (Web Site Design and New Media) (Ads, Printed Media and Graphic Design) (Technical Staffing and Recruiting) 5

  6. Tech-Sector advisory group inc. PreStart™Market Research and Analysis services • Focus is on generating Target Market/Market Segment data that clearly, either supports or invalidates, the viability of the proposed business, product offering or new initiative • Development of structured surveys, questionnaires and interviewing procedures, including definition of desired analysis data to capture • Turn-key management and resources to conduct entire Research and Analysis projects from start to finish: • Tele-Research staff and facilities for live survey processing • Custom Web based survey sites, online forms and database hosting • Detailed reports with graphical representation of the resulting data • Recommended strategies based on analysis of the resulting data 6

  7. Tech-Sector advisory group inc. UpStart™ “Go to Market” service offering • Strategic Marketing project for Start-Ups and new initiatives • Technology or Services Offering is developed, but the strategy for Marketing/Packaging/Branding it is not yet adequately defined • What the UpStart™ package delivers: • “Blueprinting” process and document (Company itself or its offerings) and resulting messaging to be used for all related Marketing efforts • PowerPoint presentation reflecting the “Blueprinted” messaging for use with strategic partners, investors and early selling situations • 30 to 45-Day turn-around to complete and deliver • Fixed bid project fee 7

  8. Tech-Sector advisory group inc. ReStart™ “Go to Market” service offering • Strategic Marketing project for existing entities that wish to establish new initiatives, new directions or a fresh corporate image • Similar to UpStart™, but with less time for discovery as there is existing Marketing history, data and materials to draw on • What the ReStart™ package delivers: • “Blueprinting” process and document (Company itself or its offerings) and resulting messaging to be used for all NEW Marketing efforts • Assistance with re-alignment or re-creation of the Marketing materials and strategic direction to reflect the newly “Blueprinted” messaging • 30-Day turn-around to complete and deliver the “Blueprinted” NEW Marketing strategy and messaging (fixed bid project fee) • Follow-on assistance to re-vamp the Marketing materials and direction reflecting the newly “Blueprinted” strategy (fixed hourly fee rate) 8

  9. Tech-Sector advisory group inc. The Marketing “Blueprint”… • 8 to 12 Page document that serves as the definitive, organization-wide CORE MESSAGING for the Company and its offerings • Brief overview of the Company’s Business and the featured Products or Services for “Blueprinting” • Broad Market Definition and Background/Evolution to date • Current Broad Market Conditions, “Call to Action” or “Bottom-line” need for the Product or Service being “Blueprinted” • Chosen Target Markets within the Broad Market (niches) to pursue • Targeted Individuals to reach in Target Market organizations (Title and role in the decision to buy process) • Concerns and Attributes of the Targeted Individuals 9

  10. Tech-Sector advisory group inc. The Marketing “Blueprint”… more. • Features and benefits of the Company, its offerings and value proposition (per offering, if applicable) • The Company’s PRIMARY competitive advantages (1 or 2 only) • The Company’s SECONDARY competitive advantages (1 to 3 only) • The Company’s “ME-TOO” competitive attributes (1 to 3 only) • Known advantages that the competition has over the Company and/or its offerings (with possible counter-measures if they exist) • Resulting “Blueprinted Messaging”: • Main “take-away” notion when anyone encounters the Company • Never printed or spoken verbatim in any materials or communication • Central theme of all Marketing tools, communications and deliverables 10

  11. Step 2:Creative sessions and confirmation of understanding Step 3:Draft of detailed “Blueprinting” document Tech-Sector advisory group inc. The Marketing “Blueprint” process Step 1:Structured interviews with Management (Discovery/Understanding) Review/Feedback OK? Edits and Revisions Not Yet Yes Step 4:Deliver final version of “Blueprinted” Marketing messaging and detailed strategy document 11

  12. advisory group inc. Tech-Sector www.tech-sector.com e-mail:info@tech-sector.com office:949.495.7111 mobile:949.689.0259

More Related