From tech to high tech
1 / 27

From Tech to High-Tech - PowerPoint PPT Presentation

  • Uploaded on

From Tech to High-Tech. Aesthetization of technology=Fetishization of Technology Technology is generative, “alive” From monstrous robots and mutants to artificial intelligence, cyborgs, and biotechnological life-forms. APPLIED DIGITAL SOLUTIONS. VeriChip Corporation

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'From Tech to High-Tech' - alina

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
From tech to high tech
From Tech to High-Tech

  • Aesthetization of technology=Fetishization of Technology

  • Technology is generative, “alive”

    • From monstrous robots and mutants to artificial intelligence, cyborgs, and biotechnological life-forms.

Applied digital solutions


VeriChip Corporation

Miniaturized, Implantable Identification Technology

VeriChip is a miniaturized, implantable radio frequency identification device (RFID) that is about the size of the point of a typical ballpoint pen. It contains a unique verification number. Utilizing an external scanner, radio frequency energy passes through the skin energizing the dormant VeriChip, which then emits a radio frequency signal containing the verification number. The number is displayed by the scanner and transmitted to a secure data storage site by authorized personnel via telephone or Internet.

Nancy nisbet
Nancy Nisbet

Her chips, which emit a read-only 134-kilohertz frequency that is read by a scanner, contain a 12-digit alphanumeric ID. They were injected into the back of her hands, in the fleshy area between the thumb and index finger; the first was implanted in October 2001, the second in February 2002.

The location Nisbet chose for one of the chips -- the back of the right hand -- is also the precise spot where, according to Biblical lore, the "Mark of the Beast" will be placed during the apocalyptic end of the world detailed in the Book of Revelation.

Eduardo Kac

Inserted a chip into his ankle during a live performance in Sao Paulo in 1997 and then registered himself in an online pet database as both owner and animal.

After he implanted the device, a collaborator in Chicago read the chip information with a robotic arm controlled over the Internet, in effect making Kac's body a node in the Internet network.

Levis and philips co producing the kid cyborg
Levis and Philips:Co-producing the Kid-Cyborg

“A multifunctional children’s anorak with integrated camera, game displays, and – a special highlight – connected to the Global Positioning System (GPS) targets the somewhat larger toddlers. The navigation system enables worried parents to keep close tabs on their children. A further advantage: the up-and-coming generation effortlessly learns how interactive technology functions.”

Overcoming the dichotomy

Instrumental Theory

Substantial Theory

Postmodern Theory

Mutable subject

Rational Subject

Rational subject

Fusion and participation with technology

Human is master of technology

Human has lost mastery over technology

Technology is functional, constructive and rational

Technology is irrational, chaotic, and destructive

Technology is autonomous and agentic

Human knows and controls world through technology

Human becomes like technology/less human (“technologized zombie”)

Human becomes posthuman (“network node”)

Open, hybrid, cyborg subject

Empowered and enriched subject

Enslaved and disempowered subject

Overcoming the Dichotomy

High technology and the body
High-Technology and the Body

  • The high-tech aesthetic “merges” technology and the human element

  • Technology is no longer just an instrument but has its own logic and “mystery.”

  • But instead of conceiving of this as destructive and out of control, we begin embracing this uncertainty and engage in acts of cooperation, of “making deals” (Gibson:Neuromancer).

High technology

  • Is it just a matter of more technology?

High tech as cultural expression
High-tech as Cultural Expression

  • “High”-lights the non-instrumental.

  • “High”-lights the non-technological.

    • High-tech merely simulates technology.

    • Brings back a meaning of technology that has been obscured in our modern conception: artandaesthetics.

    • Form and Function become separated!

High tech design
High-Tech Design:

A style or design or interior decoration that uses objects and articles normally found in factories, warehouses, restaurant kitchens, etc., that imitates the stark functionalism of such equipment.

What does this mean
What does this mean?

  • In the culture of High-Technology, modern notions of technology are turned on their heads!

    • High-tech turns functionality and instrumentality into something else.

      But into what?

Technology comes from the greek techn
Technology comes from the Greek: Technέ

  • Technέ means: art, skill, or “craft”

  • The aesthetic aspect of technology was never really not part of technology, just repressed in our conception of technology.

  • We witness a re-emergence of the aesthetic within our conception of high-technology: representation, style, design.

    • From “either/or” to “and also”:

    • instrumentality/functionality AND ALSO aesthetics/style

So what is the age of high tech
So, What is the Age of High-tech?

  • Technology becomes a matter of representation…

  • …of style…

  • …of design…

  • …of image.

Having a high tech style
Having a High-Tech Style:

  • From basketball shoes, to hair-cuts, to apartments (with pipes and ducts in the open, glass floors and walls, smooth surfaces, etc.), things are being described as having a high-tech style.

    • in high-tech then, the modern view of functional form has been widely abandoned in favor of a technological look or style that need not be functional in any traditional sense.

High tech as style4
High-Tech as Style

Bush’s Aircrafts

Saddam’s Aircraft

Dimensions of high tech
Dimensions of High-tech

  • Is starkly minimalist, functionalist interior design high-tech?

  • Is the complex circuitry of a microprocessor high-tech?

    The dimensions of high-tech:

  • Minimalism (reducing objects to the most necessary forms, miniaturize, streamline).

  • Complexity (miniaturization requires “more in less”).

Evidence in the marketplace
Evidence in the Marketplace?

Cell phones, PDAs

Stereo systems

and speakers





Eye glasses

Apartment buildings

Night clubs, restaurants


  • Our conception of Technology has shifted.

  • Technology is aestheticized…

    …then fetishized…

    …then incorporated into our habitats, communities, conversations, and finally our bodies.

  • We are no longer afraid of “merging” with technology – of becoming cyborgs/ cymen/cywomen.

  • With mobile IT, the HOME, along with other spaces (Starbucks, etc.), are habitats of new and diverse “beings”