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Google Search Architecture - PowerPoint PPT Presentation


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we are providing digital marketing clases in hyderain this ppt we are presented a very important topic in digital marketing is google search architecture.to know more about this concept you will see this ppt file

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google search architecture 1
Google Search Architecture

Google search Architecture is mainly depends on 3 important factors:

  • Crawling
  • Indexing
  • Ranking

Google Crawling:

Googlebot.” Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers.

google search architecture 3
Google Search Architecture

Google Indexing

Google essentially gathers the pages during the crawl process and then creates an index, so we know exactly how to look things up. Much like the index in the back of a book, the Google index includes informationabout words and their locations.

Algorithms

Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank.

google search architecture 5
Google Search Architecture

https://www.google.com/insidesearch/howsearchworks/algorithms.html

Ranking

Showing our website in first page of Google when user looking for answers in Google

Search results.