1 / 7

Marketing Ethics

Marketing Ethics. Ethics has to do with right and wrong Business ethics - right and wrong in a business setting Kohlberg’s three stage model of ethical decision-making. Kohlberg’s Psychological Model of Ethical Decision making. Other Ethical Perspectives.

latham
Download Presentation

Marketing Ethics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Ethics • Ethics has to do with right and wrong • Business ethics - right and wrong in a business setting • Kohlberg’s three stage model of ethical decision-making

  2. Kohlberg’s Psychological Model of Ethical Decision making

  3. Other Ethical Perspectives • In addition to Kohlberg’s model, there are other ways of viewing ethics. • Situation Ethics • Relative versus Absolute ethics • Pluralism

  4. Situation Ethics • Morality determined by the situation in which things occur rather than by adherence to absolute moral rules. For example “Thou shall not kill” may not apply in all situations.

  5. Absolute Ethics • There are universally valid moral standards for deciding right and wrong which apply to all moral decisions. • This view presents the ideals of certainty, universality and rationality

  6. Relativism • This view argues that there are no universally valid moral standards. • Right and wrong depends on the decisions of individuals, groups or culture.

  7. Pluralism • Relativism (individual, group & culture based notions of right & wrong) and Absolutism (universal law of right and wrong) are at extreme ends of the moral spectrum. • Pluralism holds that there are different ethical theories for guiding moral decision making.

More Related