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Mobile - 9212306116 SOCIAL MEDIA MARKETING ANALYSIS
Introduction Welcome version of our training session focusing on monitoring and research. to the hand-out social media This is a very top line look at some of the tools you can use to keep track of online conversations. Let’s begin...
10 Reasons Why Brands Listen… Complaints Compliments ‘Expressed’needs Competitors ‘Crowd’sentiment Influencers Measurement Audits Crisis/ issues Threads/ chains
Listening out for? Wewant to listen for things like: - Brandmentions - Products/ services - Peoplementions - Topics/ subjects - Journalists/ bloggers - Comments/views The great thing is that everyone is providing these insights forfree. Righthere, right now.
The Basic Monitoring Toolkit… T oday, we are going to briefly look at some basic free tools you can’t start using straight away for current and prospective clients. Youmay be familiar with some of the tools, but each has a role to play if youwant to get an overall picture of what is beingsaid / shared. Let’sgo...
Best General Snapshot Tools http://www.socialmention.com http://www.addictomatic.com Uses: - General /day-to-day - Auditstage -Activity monitoring / buzz Tip: - Make these the tools the foundation of your listening efforts
Real Time Twitter Tools http://www.twazzup.com Uses: - GreatforTwitter hashtags - Canidentifyinfluencers (basiclevel) - Ranks content in order of popularitywhichisuseful Tip: - Makethe most of the keywords featured inthe bottom left corner
Twitter Specific http://search.twitter.com http://backtweets.com http://moitter.com http://tweetreach.c om Uses: - BackTweets is great to see how often people are tweeting links to a website - Monitter is great for looking at local buzz,especially when managingan issue Tip: - Only use these if Twazzup.com doesn’t go deep enoughfor your particular search
Blog Searching http://wikio.co.uk http://blogpulse.com http://www.technorat i.com Uses: - Discover blogsby topic / author - Trackpublishedposts andrun archive searches - Get an indication of blog popularity Tip: - Search bothposts and blogsas results can vary
Forums / Blog Comments http://boardtracker.com Uses: - Goes beyond blogs and givesyou aninsightinto responses to topics (especially useful for customer insights) - Gives you a feel for what lengths people will go to in order to be heard
Google Tools http://google.com/ (thensearch by tool type) Uses: - iGoogle is such an easy way to keep track of news, feeds, searches – worth setting upas your home screen dashboard
Bookmarking Tools http://delicious.com http://ww.evernote.com Uses: - Bookmarkanypagefrom the web and store it via tags/ folders
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