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Introduction Welcome to the hand-out version of our training session focusing on social media monitoringandresearch. This is a very top line look at some of the tools you can use to keep track of online conversations. Let’sbegin...
10ReasonsWhyBrandsListen… Complaints Compliments ‘Expressed’needs Competitors ‘Crowd’sentiment Influencers Measurement Audits Crisis/issues Threads/chains
Listeningoutfor? • Wewanttolistenforthingslike: • Brandmentions • Products/services • Peoplementions • Topics/ subjects • Journalists/bloggers • Comments/views • The great thing is that everyone is providing these insightsforfree. • Righthere,rightnow.
TheBasic Monitoring Toolkit… Today,wearegoingtobrieflylookatsomebasic free tools you can’t start using straight away for current andprospectiveclients. Youmaybefamiliarwithsomeofthetools,but eachhasa roleto play ifyouwant to getanoverall picture of whatis beingsaid / shared. Let’sgo...
BestGeneralSnapshotTools • http://www.socialmention.com http://www.addictomatic.com • Uses: • General /day-to-day • Auditstage • Activity monitoring / buzz Tip: • Make these the tools the foundation of your listening efforts
RealTime TwitterTools • http://www.twazzup.com • Uses: • GreatforTwitter hashtags • Canidentifyinfluencers (basiclevel) • Rankscontentinorderof • popularitywhichisuseful • Tip: • Makethe most ofthe keywordsfeaturedinthe bottomleftcorner
TwitterSpecific http://search.twitter.com http://backtweets.com • http://moitter.com • http://tweetreach.com Uses: • BackTweetsisgreattoseehowoften • peoplearetweetinglinkstoawebsite • Monitter is great for looking at local buzz,especiallywhenmanagingan issue • Tip: • Only use these if Twazzup.com doesn’tgo deepenoughforyour particularsearch
BlogSearching • http://wikio.co.uk • http://blogpulse.com http://www.technorati.com Uses: • Discoverblogsbytopic/author • Trackpublishedpostsand run archivesearches • Get an indication of blog popularity • Tip: • Search bothpostsandblogsas resultscanvary
Forums/BlogComments • http://boardtracker.com • Uses: • Goes beyond blogs and givesyou aninsightinto responsesto topics (especially useful for customerinsights) • Gives you a feel for what lengths people will go to in ordertobeheard
GoogleTools http://google.com/ (thensearchbytooltype) Uses: - iGoogle is such an easy way to keeptrack ofnews,feeds, searches–worthsettingupas yourhomescreendashboard
BookmarkingTools http://delicious.com http://ww.evernote.com Uses: - Bookmarkanypagefrom the web and store it via tags/folders
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