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Next Generation Communications

Next Generation Communications. State of Fixed Line Communications And the “Cord Cutters”. 18-34 year olds are clearly at ease using their “mobile” for all their communications, and, recently, “most” of their data needs.

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Next Generation Communications

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  1. Next Generation Communications

  2. State of Fixed Line CommunicationsAnd the “Cord Cutters” 18-34 year olds are clearly at ease using their “mobile” for all their communications, and, recently, “most” of their data needs “More than one out of every six American homes (17.5%) had only wireless telephones during the first half of 2008, an increase of 1.7 percentage points since the second half of 2007.” Is there still an opportunity to derive value in fixed line communications and applications? Source: National Health Interview Survey, January-June 2008, CDC, Dec 2008

  3. With Both Cell and Landline Available, Landline Phone Still Has Desirable Traits • Emergency Use • Over half (55%) of respondents said they like to have a landline service “in case of emergency” • Surprisingly, more predominant response for18-34 age group (age group most likely to have young children) • Longer Calls • Nearly half (45%) said they “prefer to use their landline for lengthy calls” - Comfort and battery life important selling points? • Less Expensive • All respondents appear to recognize the (currently) less expensive landline calling – Local calls • Better Sound Quality • The importance place on the sound quality of the call increases with the age group – reflective of the familiarity to the lesser quality of cell calls State of Fixed Line CommunicationsWhy Landline If Both Available Reasons for using both cell phone and landline(Among cell/landline users) Source: NPD-GC US Study 2008

  4. For all Telephone Users, the Top Ranked VoIP Features: • On-Line Info Services • 30% ranked Info services, e.g., On-line directory, as the most desired • Driving Directions / Maps • At 27%, ranked second overall on list of desired services. Younger respondents (age 18-34) ranked as the most desired – Influenced by the Increased mobility of this group • Weather • At 27%, ranked third overall on list of desired services. • Stronger Interest in All Features for Younger Respondents • Younger Respondents (age 18-34) much more likely to be interested in these additional features than older consumers. Strong interest for entertainment, e.g., Movie/Show Schedules and Music, offerings. State of Fixed Line CommunicationsInterest in Advance Features “VoIP Features” Ranked “4” or “5”(Among all telephone users) Source: NPD-GC US Study 2008

  5. Consumer Electronics MarketMega Trends Source: Consumer Electronics Association 10/2008

  6. Services are converging Channels are Converging Next Generation Communications provides operators and retailers the power to drive value and differentiation in their offerings Broadband Access Operator Benefits Subscriber Benefits Voice Telephony Retailer Benefits Consumer Benefits “Convergence“ in the Value ChainFrom Fixed Line to Next Generation Communications Broadband Access Operator Benefits Subscriber Benefits Voice Telephony Retailer Benefits Consumer Benefits Broadband Access Voice Telephony Operator Retailer End-User Benefits Next Generation Communications

  7. PC Smartphone Cellular Phone Next Generation Communications Phone IP Capable Infrastructure Fixed Line Infrastructure Next Generation CommunicationsAnd Other Communication Technologies Next Generation Communications provides a less complex means to access today’s relevant content, that is lower cost, both of which drive greater acceptance • INCREASING • Capability (+) • Costs (-) • Complexity (-) • DECREASING • Acceptance (-)

  8. Next Generation CommunicationsMore Than Just “POV“ • Customers and Market View • VoIP not the only component of “NGC” • Differentiation needed • Leverage existing infrastructure • More than just VoIP • Digitization enablement • Applications and services offerings are key • No ”one / right” package • Looking to be guided • Is it “Don’t Care” or “Don’t Know?” • Offering • Must be simple to operate • Ready “Out of the Box” Broadband GWs Applications / Services “NGC” = VoIP Digital Voice Next Generation Communications

  9. Info Center Mailbox Weather News & Stockticker Horoscope TV & Movie Online Dictionary  Select Next Generation CommunicationsSimple, Intuitive Communication and Information

  10. IMMEDIATE Next Generation CommunicationsData and Intimacy More than just WORDS Tone Pitch Volume Accent Mood Personality Culture Non Textual Information Non Verbal Cues “Heeeeeere's Johnny!”

  11. 1 To Many 1 To Few Personalized Content Delivery Word of mouth Books, Stories Letters, Telegraph Newspapers Internet Television Transparent delivery across multiple interfaces Time Real-time and Time-shifted Hours-Min. Months - Days Benefactors The “Digital Divide” Those Who Are Connected The “Elite” The Literate The Individual PAST PRESENT FUTURE Next Generation CommunicationsThe Personalization of Communications

  12. VALUE FOR <Retailer> Or <Operator> BETTER • “Top of Mind” Diminishes Once Purchase of Device or Service Completed: • Value from Price/Features • Once home, brand of device becomes “Top of Mind” of the consumer • Limited opportunities for additional revenue GOOD GOOD SERVICES SUPPORTED CONSUMER ATTENTION Basic Voice Call Functionality: Calling, Caller ID, Answering Device, Directory, Cordless Range, Battery LIfe, etc… • Limited to “In Store” Exposure: • Single “utility” device (voice communications) • Essentially an impulse purchase • Long replacement cycles Next Generation CommunicationsBringing New Life to the “Plain Old Telephone System”

  13. BEST VALUE FOR <Retailer> Or <Operator> • Continual Re-enforcement of Value and Brand: • Continual Value from Services • Maintain “Top of Mind” brand awareness in consumer’s home • Additional revenue opportunities (pushed specials, targeted ads) BETTER BETTER SERVICES SUPPORTED CONSUMER ATTENTION • In-store & In-home: • Voice & Information fusion • Simplifying a “cell phone” experience for the home based device • Another screen to view Next Generation Services: Information Feeds (News/Weather/Sports), Email Notification, SMS/Texting, Network Based Directory, New Advertising Streams (pay per click, push ads)… Next Generation CommunicationsThe Simplicity of the Phone, the Power of the Internet

  14. Info Center Mailbox Weather News & Stockticker Horoscope TV & Movie Online Dictionary  Select Next Generation CommunicationsSimple, Intuitive Communication and Information • More than just “Voice” over IP • High fidelity sound • Instant Messaging & Email Notifications • Data access (Weather, News, etc.) • Ease of Use and Personalization • User-defined information feeds • Auto / remote provisioning & management • “Fixed-line” Relevance • New offerings / applications • New revenue streams

  15. Thank You for Your Attention Mark Nietubyc VP of North American Marketing Mark.Nietubyc@gigaset.com

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