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FISHERMAN’S FRIEND. 2013 – 2017. Sales Forecast to support. Fleetwood Site Development Plan. May 3, 2012. GERMANY. THAILAND. HOLLAND. FRANCE. SWITZERLAND. SWITZERLAND. SWEDEN. KEY TRENDS. Role of Distributors – route to market. Increasing importance of top markets.

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Presentation Transcript
slide1

FISHERMAN’S FRIEND

2013 – 2017

Sales Forecast to support

Fleetwood Site Development Plan

May 3, 2012

slide16

KEY TRENDS

Role of Distributors – route to market

Increasing importance of top markets

Maintain investment towards the consumers

Dependence on top retailers e.g. Carrefour, Lidl, Boots

Difficulty in implementing price increases

“Missing” markets: Latin America

Africa

Turkey

Poland

Mexico

Russia

India

slide17

KEY TRENDS

Increasing power of retailers

On-line retailing – how big will it get?

How will it change shopping habits?

Impact on impulse purchase products

Europe – Low consumer / trade confidence

More promotional driven sales

More focus on price

Asia will continue to grow but with bumps in the road

Nestlé Q1 2012 Sales

Developed Markets +3%

Emerging Markets +13%

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ASSUMPTIONS

Ziplock remains Pharma markets only

Brand image “updated”

Laminate for confectionery markets “upgraded” mid 2013 onwards. Phased in gradually

One new flavour per annum available

Current range of pack variants remains