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BSAD 231 Foundations of Marketing

Welcome to the Foundations of Marketing course at St. Francis Xavier University! This course provides an in-depth look at marketing concepts, strategies, and current trends. Get ready to explore integrated marketing communication, product development, and more. The textbook "Effective Marketing" is your key resource for tests, homework, and achieving your best possible grade. Remember to utilize the text's online resources and consider claiming the textbook tax credit for eligible students. Stay engaged with pop quizzes, participation, a midterm, final exam, and a term project to ace this course!

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BSAD 231 Foundations of Marketing

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  1. BSAD 231 Foundations of Marketing St. Francis Xavier University Professor Denton Anthony

  2. Agenda • Introductions • Course Overview • Objectives • Text • Student Evaluation • Assignment for next class

  3. Introductions Contact me: • Phone 867-5234 • Email danthony@stfx.ca • Website www.stfx.ca/people/danthony Office Hours Will be posted outside of office door and on my website. I do have an open door policy however.

  4. Introductions • Name • Where you are from • Planned area of study

  5. What is Marketing? • Marketing is more than sales and advertising, it is also: • buying, • wholesaling, • storing, • financing, • relationship building, • research, pricing, • product development

  6. Course Objectives • To introduce marketing concepts and marketing management strategies including: • Integrated marketing communication • Product and service strategies • Pricing • Distribution • To examine current marketing news – What’s Happening? • To apply textbook concepts to cases, exercises, and discussion • To further develop communication skills (written and oral)

  7. Textbook • Effective Marketing, First Canadian Edition, by Zigmund, d’Amico, Brown, Anthony, Monk and Donville. Thomson, Nelson, 2008. • You will need this text for: • Tests and Quizzes • Homework • Reading assignments • Achieving your best possible grade! • Technology/package components • Text website full of resources:www.effectivemarketing.nelson.com

  8. Textbook Tax Credit • Did you know that you can claim… • $65 for each month you qualify for the full-time education amount? • or… • $20 for each month you qualify for the part-time education amount? • You can claim the textbook amount (right on your tax return!) if you are eligible to claim the education amount (and can support, with documentation, your enrolment at a post-secondary institution).

  9. Student Evaluation In-class pop quizzes (unannounced) 10 Participation 10 Midterm 20 Final Exam 35 Term Project 25 100

  10. Assignment for this Class • Read Chapter 1

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