BSAD 432 Retail Management St. Francis Xavier University Professor Bobbi Morrison
Agenda • Introductions • To each other; to retailing; to the course
Contact Information • SCHW 346 • Phone 867-2438 • Email firstname.lastname@example.org • Office Hours Tuesday 11:15 am – 12:15 pm; Tuesday 2:15 pm – 3:15 pm Wednesday 8:30 am - 9:30 am Thursday 9:30 am - 1:30 pm
What is Retailing? Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer with emphasis on goods rendered without transformation.
Test Your Knowledge… • What is the largest retailer in the world? • What is the largest Canadian retailer? • List 10 Canadian-based retailers. • How much revenue is generated by Canadian retailers annually? • How many Canadians are employed in retail? • Name one recent significant change to the Canadian retail landscape.
Introductions • Name • Favourite Retailer and Why
Course Objectives • The objectives of this course are: • To focus on the importance of the retailer as an intermediary in the supply chain; • To provide an introduction to the Canadian retail environment with a focus on the competitive environment, types of retail organizations and recent trends and developments; • To examine each of the components of the retail strategy mix including location, merchandise management, pricing, promotion and operational considerations; • To encourage interest in the retailing industry for students who plan to pursue employment in this area; • To engage students in class discussion and participation in groups and in-class; and • To provide an opportunity to practice and further develop effective communication skills.
Course Materials Textbook Berman and Evans, Retail Management: A Strategic Approach, 12th ed., Prentice Hall, 2012. (Purchase e-book through CourseSmart) Course Pack A collection of required assigned cases available for purchase through the Ivey Publishing (directions in course outline) Retail Council of Canada Newsletter Subscribe to their free newsletter (link in course outline)
Course Grade Midterm 25 Retail Institutions Assignment 10 NewsWatch Assignment 15 Participation 10 Final Exam 40 100
Course Schedule • www.moodle.stfx.ca
Administrative Notes from the Dean • The last day to add a first-term or full-year course is Wednesday, September 10. • The last date to drop a course is Friday, October 31. • The exam schedule will be finalized sometime in early October. Please do not book flights home until you know your schedule; University policy does not allow exams to be rescheduled to accommodate travel arrangements.