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Building a Successful Plant Propagation Business

Building a Successful Plant Propagation Business. The Two most Important Definitions a Business Owner Can Know Marketing - exposure to a belief Sales – transfer of belief. Presented by Jack Spirko, CEO PermaEthos, LLC. These are what we call, absolute definitions, commit them to memory.

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Building a Successful Plant Propagation Business

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  1. Building a Successful Plant Propagation Business • The Two most Important Definitions a Business Owner Can Know • Marketing - exposure to a belief • Sales – transfer of belief Presented by Jack Spirko, CEO PermaEthos, LLC • These are what we call, absolute definitions, commit them to memory.

  2. All Successful Businesses have Abilities There are many but these 6 are critical to success • MarketABILITY – the ability to tell your story • ReferABILITY – the ability for others to tell your story • ProfitABILITY – the ability to yield a surplus • RepeatABILITY – the ability to sell to a customer many times • AdaptABILITY – the ability to evolve and be sustained • ScaleABILITY – the ability to grow sufficiently The Plant Business Has These In Spades

  3. An Example of a Story that Sells a Plant The Phoenix Tears Goji – A True Story – The Best Always Are • Chinese workers on the transcontinental RR brought them to America • Found on a Ranch in Utah in the Sinks of Dove Creek • Survived and Self Propagated for 160 Years • Tested and confirmed to have some of the highest nutrients percentages • The individual that found them makes 40K a year on a 80 foot row of them • But you have to pay him a royalty to tell his story and sell his version • However most of this story applies to all Goji Berries

  4. To Put Things in Perspective Goji Soft Wood Cutting Simply Stuck in Wet Soil for 5 Days

  5. The Layout of our Farmstead

  6. An Orchard that Fuels a Nursery

  7. Cider Apples Going into this Nursery • Bitter Sharp • Brabant de Bellefleur • Cap of Liberty • Dufflin • Foxwhelp • Golden Hornet • Sharp • Court Pendu Rose • Crimson King • Esopus Spitzenburg • Harrison • Northern Spy • Rhode Island Greenling • Ribston Pippin • Zabergau Reinette • Sugarloaf Pippin • Hyslop Crab • Bitter Sweets • Brown Thorn • Bulmers Norman • Chisel Jersey • Cimitiere • Coat Jersey • Dabinette • Ellis Bitter • Medaile D Or • Muscadet de Deippe • Muscadet des Lense • Vilberie • Yarlington Mill • Nehou • Sweets • Airlie Red Flesh • Pomme Gris • Cannon Pearmain • Goldrush • Grimes Golden • Mother • Nelson County Crab • Roxberry Russet • Smith’s Cider • Sierra Beauty • Virginia Beauty • Virginia (Hewes) Crab • Wickson Crab • Whitney Crab • Yates • Yellow Bellflower

  8. Nursery Products of this Orchard • Scion Wood • Blackberry Cuttings/Layers • Designer Autumn Olive/Goumi Cuttings • Southern Wine Grape Cuttings/Scion • Goji (cuttings) • Aronia (cuttings) • Elders (cuttings) • Herb Roots/Cuttings/Divisions • Comfrey • Valerian • Echinacea • Bee Balm • Lemon Balm • Stone Root • Blood Root • Dream Root

  9. Primary Methods of Propagaion • Hard wood cuttings • Soft wood cuttings (intermittent mist) • Propagation from seed • Grafting • Layering • Division • All but one of these are simply different methods of cloning!

  10. Our System Explained • We are first a permaculture demo site and homestead producing food, medicine, animal products and providing a place to learn. • We are second a small farm producing duck eggs • We are third a plant producer / nursery • Why? • We love to practice and teach permaculture • We desire to produce our own food • The ducks create a customer base • We believe in the local food movement BIG TIME! • Growing plants becomes like printing money • We can propagate more than we can ever plant

  11. Our Initial Nursery Set up • 16 foot work/planting/grafting bench, constructed of Trex and an Outdoor Sink • Two seedling beds and two intermittent misting beds (capacity 30,000+ plants) • Two 1500 gallon poly tanks with rain catchment • Surflo pump with filtration to provide mist and irrigation pressure • Located with filtered morning shade on the east side of an out building • Large grow out area to be mulched with cedar mulch • Total area is roughly 600-700 square feet, room to put in more beds if we desire • 6 bed veggie garden, with irrigation can be converted to propagation at any time

  12. Understanding the Money Forget Selling for a Minute – What if you wanted to full on plant a 1 acre permaculture food forest, and get it planted in one season, what would it cost you? • This gives us a total of $20,750.00 less a hard seed cost of $600.00 so a final plant cost of $20,150.00 divided by 97.5 hours yields a return of $206.00 an hour you pay yourself to plant a food forest!

  13. What I Would Recommend • Specialize in something • A website is NOT a business, it is your harder working employee though • Develop compelling stories about what you sell • Focus on “the market” not the “permaculture market” • Don’t try to emulate me or anyone, BE what YOU are • Develop your skills, develop your knowledge • Consider the house flipping model, (buy, improve, sell) • Become a local expert • Share your knowledge until you are told to shut up, then shut up • Never apologize for your price • Get started, make plants, I don’t care how once you start it is addictive • Spread the addiction

  14. Consider Our Plant Propagation Course • In short our course provides everything you need to know to set up and start propagating plants now. To get a things running for direct sale or propagation for your own site. • Instructor Nick Ferguson has been in the horticulture business since the age of 12! Over 20 years! • Cost – $350.00 • Use Discount Code “pv2ppc2015” for 25.00 off for the next 30 days • Timing • Tools • Diseases and Pests • Disease Prevention • Growing Medium • Intermittent mist • Site and Cost Assessment • Propagation Methods Including • Seed • Cuttings • Division • Root Cuttings • Layering • Grafting

  15. 8MB USB Titanium USB Drive Contains the Following • This presentation with expanded content • Building a Permaculture Business (From PV1) • Episodes 1-20 of The Duck Chronicles • $50.00 off our plant propagation course • $100.00 off our online PDC (a big bonus coming) • 20 dollars off my MSB program (will not expire) • 40 of the Best TSP Podcasts of all Time • Six part series on food forest design • Four awesome Geoff Lawton Interviews • 3 Additional Presentations • Power point decks for all 5 presentations • Full explanation of my site design plan • Some other cool stuff

  16. To learn more visit: • www.PermaEthos.com • www.TheSurvivalPodcast.com • www.DuckChronicles.com • Find Cool Stuff at: TheSurvivalPodcast.com/permaculture • Social Media: • Facebook- FaceBook.com/survivalpodcast • Twitter - Twitter.com/TheSurvivalPodc • YouTube - YouTube.com/survivalpodcasting Building a Successful Plant Propagation Business Presented by Jack Spirko, CEO PermaEthos, LLC • “The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.” ~ Masanobu Fukuoka.

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