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C ONFIDENTIAL. 3COM and LineSider bring OverDrive to Managed Service Providers. July 2007. LineSider and 3COM. Who is LineSider?

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C onfidential

CONFIDENTIAL

3COM and LineSider bring

OverDrive

to

Managed Service Providers

July 2007


Linesider and 3com
LineSider and 3COM

Who is LineSider?

LineSider is an industry leading provider of IP service management software. Our systems enable new revenue for service providers while significantly reducing the cost and complexity of networks for enterprises.

Who is 3COM?

3COM is a leading provider of secure, converged voice and data networking solutions that reduce network complexity and cost for businesses of all sizes.


Our business value for msps
Our Business Value for MSPs

  • Revenue Generation

    • Launch managed service products with minimal operational personnel and infrastructure.

    • Quickly create “sticky services” with our unique network policy management engine.

    • Highly flexible architecture simplifies the roll-out of innovative and high-value managed services

    • Optional deployment using a SaaS model

  • Profitability

    • Managed service market is 13 billion today with a 24% CAGR*

    • Fully automated control and management is capable of driving operating margins in excess of 60% (industry average is 40%-45%)*

    • Able to support more revenue per operational headcount

    • Reduce churn through automated customization of services (business policies)


Element management it s time for a change

IT Business Challenges

We have to connect 10 new sites to the network

We have to converge our data, voice and video infrastructures to save costs…

Can we do this with our current budget and staff?

Element management is now more complex

Convergence

Emerging Technologies

Mobility

Security

Element Management - It’s Time for a change

The IT Team


C onfidential
Managed Service Providers Focus On Solving These Problems For The Enterprise… But Face Many Challenges Themselves

“Connect our sales team to our CRM system across our 10 offices”

“I would like to make some changes myself… do you provide any self-care portal?”

ACME Corp.

ABC, Inc.

I’m sorry, our systems cannot do that at this time…

Hold please while I jump to the command line…

“I need to add 10 new users to my managed VOIP platform”

“Connect our two new sites to our existing network infrastructure”

MSP

Our systems are busy right now this may not be possible until tomorrow…

That is a manual change it may take a while…

The provisioning system just can’t do what we need…

Company X

Widgets, Inc.

The same technology management and control problems faced by the enterprise are now the challenge for the MSP’s. MSP’s need better tools and technologies to provide the scale needed to maintain margins and customer satisfaction.


3com and linesider solve this problem for msps
3COM and LineSider Solve This Problem For MSPs For The Enterprise… But Face Many Challenges Themselves

“Connect our sales team to our CRM system across our 10 offices”

“I would like to make some changes myself… do you provide any self-care portal?”

ACME Corp.

ABC, Inc.

No problem… here is our self care portal…

Done…anything else I can help with?

“I need to add 10 new users to my managed VOIP platform”

“Connect our two new sites to our existing network infrastructure”

MSP

This will just take a second…

I just added the new users…anything else?

This new system is amazing!!

Widgets, Inc.

Company X

Our MSP platform reduces churn andoverhead while increasing revenue and margin through the automation of service management for multiple customers.


For managed service providers
For Managed Service Providers: For The Enterprise… But Face Many Challenges Themselves

Provides the ability to graphically define business-level policy through administrative MSP portal.

Has a robust Policy Server that translates the business policy into specific CPE based services based on a persisted model of the customer’s communication infrastructure.

Uses a sophisticated network services repository and correlation engine to generate all configuration changes required to support requested services.

Has a provisioning engine that disseminates configs to appropriate devices across infrastructure.

Delivers real-time feedback on deployed services, available services and device status.

Maintains compliance through persisted policy-to-deployed service across the infrastructure for complete and comprehensive auditing and SOX compliance.

In addition to traditional device level status views, OverDrive has a unique top-down troubleshooting capability that looks at deployed policies, then the services supporting those policies and finally the devices hosting the services. This top-down approach provides faster problem identification and resolution.

Provides the MSP the ability to deliver a full featured customer self-service portal to customers.


How overdrive deliver top down full policy control

“Please allow my sales team to access the new CRM server…”

OverDrive

Policy Server &

Repository

The Policy is defined by the customer.

The Policy request gets created through the MSP or customer portal.

The Policy request is translated into distinct service requirements and configuration updates

The updates are pushed out to the PEPs and devices across the network for all routing, VPN and firewall services.

How OverDrive deliver Top-Down Full Policy Control

With OverDrive a single Policy request is automatically translated into multiple services that are defined, disseminated and initiated across the network without any manual intervention, reducing internal overhead.

The original Policy request is persisted within the network model so deployed services and configurations are always in compliance. Additionally, real-time feedback and status relating to active policies and services are available at all times.


Overdrive components
OverDrive components server…”


3com osn ready routers
3COM OSN Ready Routers server…”

  • Open Services Networking (OSN) routers provide unique investment protection

  • OSN provides enhanced reliability for network-based Services

  • Standards-based architecture eliminates need for costly add-ons.

  • Flexible Family of Interface Cards

  • Comprehensive Router Protocol Suite


Purchase options for overdrive
Purchase options for OverDrive server…”

  • A Software as a Service (SaaS) and service edge solution

    • Offers quick start-up of services

    • An optional buy-out provision over time

  • Purchase the complete OverDrive system platform

    • OverDrive servers and software

    • OverDrive edge devices as needed


Typical overdrive deployment architecture

OverDrive Policy Server server…”

Workflow Engine

MSP Administrative Portal

Policy Repository

OverDrive Customer Portal

OverDrive Customer Portal

OverDrive Customer Portal

Provisioning Engine

Service Correlation Engine

API

Typical OverDrive Deployment Architecture…

Appliances Provide Complete Routing, VPN and Firewall Services.

OverDrive PEP Appliances Can Be Deployed Behind Enterprise Firewall To Deliver Managed Services Such As VOIP or Application Access/Management Inside The Enterprise.

Enterprise Firewall


Overdrive integrates with existing msp technologies

Workflow Engine server…”

Policy Repository

OverDrive Customer Portal

OverDrive Customer Portal

OverDrive Customer Portal

Provisioning Engine

Service Correlation Engine

Existing Billing System

Other OSS System

Existing Order System

Existing Element Management System

API

OverDrive Integrates With Existing MSP Technologies…

OverDrive Policy Server

MSP Administrative Portal

Router

Firewall

VOIP

Both customer and MSP portals are compatible with existing desktop technologies.

Integration with existing element and network management systems eases internal system replacement, support and training costs.

Integration with existing OSS platforms helps the deliver and bill for services quickly and efficiently while reducing internal development costs.


Overdrive can be delivered to the msp as a software service

OverDrive Policy Server server…”

Workflow Engine

MSP Administrative Portal

Policy Repository

OverDrive Customer Portal

OverDrive Customer Portal

Provisioning Engine

Service Correlation Engine

API

Linesider Server Farm

OverDrive Can Be Delivered To The MSP As A Software Service…

ACME Corp.

ABC, Inc.

OverDrive Policy Enforcement Point Appliance

KEY BENEFITS:

Much lower cost of entry into the technology reduces MSP required CAPEX.

Rapid setup and configuration time requires days not weeks or months… translates to revenue.

All maintenance and support provided through LineSider reduces MSP required OPEX.

Can be in-housed at a later time with no impact to service... Gives MSP needed flexibility.


How msps make money with 3com and linesider

3COM server…”and LineSiderprovide MSPs with a fully integrated and converged suite of managed services for all classes of business customers

Can be purchased as a software service hosted by LineSider allowing speedy time to market with minimal capital outlay.

3COM’s converged service edge means low capex, rapid deployment and a wide array of service options

MSPs can enroll and activate customers quickly, driving early recognizable revenue.

Provides a branded self-service portal for business users, enabling a tighter relationship between the MSP and their customer.

‘Sticky’ services reduce churn for existing and new customers via portal-based self-managed services and the ability to add new services over time

How MSPs make money with 3COM and LineSider


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