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Electronic Commerce. Electronic Commerce Business Model & E-Government. Amn 2012. STUDENT LEARNING OUTCOMES. Define and describe the 9 major e-commerce business models. Identify the differences and similarities among customers and their perception of value in B2B and B2C e-commerce.

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Electronic commerce

Electronic Commerce

Electronic Commerce Business Model



Amn 2012

Student learning outcomes

  • Define and describe the 9 major e-commerce business models.

  • Identify the differences and similarities among customers and their perception of value in B2B and B2C e-commerce.

  • Compare and contrast developing a marketing mix in B2B and B2C e-commerce.


  • E-commerce is changing everything

  • Electronic commerce (e-commerce)is a commerce, but it is commerce accelerated and enhanced by IT

    • Build powerful relationships with customers

    • Build powerful relationships with suppliers

    • Build powerful relationships with partners


  • But e-commerce is still commerce

  • You must have a clear path-to-profitability (P2P), a formal business plan that outlines key business issues such as…

    • Customer targets

    • Marketing strategies

    • Operations strategies

    • Projected income statement and balance sheet targets

Understand your business products services customers

  • To be successful, you must…

    • Define your products and services

    • Define your target customers

      • B2B (other businesses)

      • B2C (individuals)

    • Define your customers perception of the value of your products and services

  • Each of your customer is different and has different needs and wants.

Business to business marketing
Business to Business Marketing

  • Much more personal

  • Not usually done with generic ads designed for mass distribution

  • Often take place in e-marketplaces

  • Once a contact is made, the relationship must be established

  • This often requires face-to-face meetings

  • Must also integrate the IT systems to the supplier business and customer business

Payment systems
Payment Systems

  • In e-commerce, most money moves electronically

  • Security becomes very important

  • There are many ways to make a payment such as:-

E business trend
E-Business Trend

  • “E” is certainly changing many things

  • Many trends in every part of your life

  • There are Four important ones:-

E business trend long tail
E-Business Trend – Long Tail

  • Long Tail – first offered by Chris Anderson; explains e-commerce profitability in terms of a sales curve

  • Brick-and-mortar businesses carry limited inventory, inventory that is popular

  • E-businesses can carry huge amounts of “niche” inventory that may only sell a couple of times a year

E business trend crowdsourcing
E-Business Trend – Crowdsourcing

  • Crowdsourcingis when businesses provide enabling technologies that allow people – instead of designated employees – to create, modify, and oversee the development of a product or service.

  • All examples of crowdsourcing value

    • eBay

    • Facebook

    • Twitter

    • YouTube

E business trend virtual good
E-Business Trend – Virtual Good

  • Virtual good – nonphysical object

    • Music

    • E-cards

    • Toys, weapons, clothes, and accessories you buy in online communities like Farmville and World of Warcraft

E business trend mobile commerce
E-Business Trend – Mobile Commerce

  • Mobile computing – your ability to use technology to wirelessly connect to and use centrally located information and software

  • Mobile commerce – electronic commerce transactions conducted over a wireless device such as a smartphone, laptop, or tablet PC

E government

  • The e-government initiative launched the country into the Information Age. It will improve the government operates internally as well as how it delivers services to the people.

  • It to improve the convenience, accessibility, and quality of interactions with citizens and businesses.

  • It will improve information flow and processes within the government, improve the speed and quality of policy development, and improve coordination and enforcement.

E government malaysia
E-Government Malaysia

  • e-Government was initiated with the introduction of the

  • Multimedia Super Corridor (MSC) in 1996

  • E-Government seeks to improve the expediency, openness, and

  • quality of interactions with the public and businesses at large

  • e-Government is one of the seven flagship applications introduced in MSC

E government malaysia1
E-Government Malaysia

  • Main objectives to initiate and accelerate the growth of MSC, to improve national competitiveness,

  • To create high value jobs and export growth, to reduce digital divide, and

  • To make MSC a regional hub.

  • Malaysian Administrative Modernization and Management Planning Unit (MAMMPU), has been entrusted to plan, implement and monitor the e-Government initiative.