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Business-to-Business Networking Marketplace. Presenter: Aidan Coville with Francisco Campos (WB), Sabrina Roshan (WB) and Sandra Sequeira (LSE) DIME-FPD Global Workshop, 6 – 11 June 2011. Overview. PPPPP of the B2B. The Problem. The World. South Africa. The Problem.

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business to business networking marketplace

Business-to-Business Networking Marketplace

Presenter: Aidan Coville

with Francisco Campos (WB), Sabrina Roshan (WB) and Sandra Sequeira (LSE)

DIME-FPD Global Workshop, 6 – 11 June 2011

overview
Overview

PPPPP of the B2B

the problem
The Problem

The World

South Africa

the problem1
The Problem

It is difficult for companies to find suppliers, and screen them for quality.

This increases the cost of products and services (inefficient matching) while reducing business opportunities for smaller, female-owned firms

How do we create a credible andalmost costless link between small and medium to large firms?

How do we generate trust for medium and large firms to do business with small firms, particularly women-owned?

proposed intervention
Proposed Intervention

Link small firms (suppliers) to small, medium and large firms (buyers) through an online and SMS accessible marketplace

KEY New Features

Updated Directories of suppliers

Job postings and quotes by sector, location, price range

Shortlisting of potential suppliers to request more information

Feedback rating system: feedback on performance

Recommendation system: buyers recommend suppliers

Mapping of business relationships

proposed intervention1
Proposed Intervention

Link small firms (suppliers) to small, medium and large firms (buyers) through an online and SMS accessible marketplace

KEY New Features

Updated Directoriesof suppliers

Job postings and quotes by sector, location, price range

Shortlisting of potential suppliers to request more information

Feedback rating system: feedback on performance

Recommendation system: buyers recommend suppliers

Mapping of business relationships

examples of features
Examples of Features

Directories

www.buy-in-timor.org:

slide11

Job Postings and Request for Quotes

http://plumbers.networx.com:

slide16

Recommendation System

www.linkedin.com

www.amazon.com

mobile access quotes
Mobile Access: Quotes

Quote requested (#Q6502):

60-seater bus hire

on 8 June. Copacabana to Rio Scenarium return trip.

Company: World Bank

Contact: Sylvia

Reply Quote #Q6502

Cost: R$ 350

Comments:

Only 50-seater bus available

Contact: Natasha

mobile access feedback
Mobile Access: Feedback

Order #O3201 Feedback:

Comfortable, on time and flexible. Thanks!

Punctuality: 5/10

Price: 7/10

Communication: 6/10

pilot plan in kwazulu natal province
Pilot Plan (in KwaZulu Natal Province)

Develop Marketplace

Marketplace Maintenance

Marketing of the marketplace

Hosting the marketplace

Showcase for potential scale- up

Advisory role in marketplace

Development

Impact Evaluation

Recommendations for upgrade and nationwide scale-up

Sponsor the Marketplace Development

Provide supporting role in marketing

Access to business lists

marketing and selection

Marketing and selection

Marketing and selection

Pool of suppliers (10,000)

Pool of buyers

General marketing awareness campaign

Initial screening and random selection of pilot participants

Targeted marketing: demos, brochures, firm visits, workshops , survey

Similar group of not participants (1,500)

List of participant suppliers (1,500)

Buyers registration (250 with gender information, 250 without)

  • Baseline survey
  • Follow-up survey
  • Baseline survey
  • Upload participants into system
  • Randomly phase in new features
  • Follow-up survey
  • Personal support:
  • Visits / Demos
  • Identification of needs
  • Updates to the marketplace
  • Presentation of features
overcoming information asymmetries
Overcoming Information Asymmetries

BUYERS

NO OWNER GENDER INFO

COMPLETE INFO

125

125

FEEDBACK AND RATING SYSTEM

125

125

NO FEEDBACK/RATING

questions
Questions

Can an intervention like this improve market access and support the development of traditionally marginalised SMEs?

Is market access a more binding constraint for female firms?

What information (including gender and race) influences buyers transaction decisions and do these depend on knowledge regarding the quality of the suppliers?

the results
The Results

Watch this space...